Episode 27 Leading with the heart

What you'll learn about in this episode:

What does coffee and accounts receivable management have in common?  Much more than meets the eye.  Both are generally locally connected.   Both can be easily commotized,and  both at their core have to do with human interaction.  In this episode we’re talking about these topics, and how a local coffee shop has built a brand and a business by leading with the heart and putting people before profit.  Grab a cup of coffee and settle in for some interesting perspective on Brand building…

Guests
Beth Furton, Amanda Turner, Ashlee Hyden

Key Takeaways

How first impressions and active listening lighten someone’s day with a simple connection

How a deep understanding of who you are as a brand can decommotize your business

How to hire and build a team that lives your mission

How to build a loyal “Community” of promoters

The important role networking and "showing up" plays in growth and success

https://dailyrisecoffee.com/
https://www.weber.edu/downtown
https://www.linkedin.com/in/ashlee-hyden-06624a8/

Transcript

Lex Patterson: 0:11

kindred force media What does coffee and accounts receivable management have in common, much more than meets the eye. Both are generally locally connected. Both can easily be commoditized. And both at their core have to do with human interaction. In this episode, we're talking about these topics, and how a local coffee shop has built a brand and a business by leading with the heart and putting people before profit. Grab a cup of coffee and settle in for some interesting perspective on brand building. Here we go. Welcome to the podcast, today I'm excited to have you meet some special people, some local people, Beth and Manda from The Daily Rise Coffee in Ogden Utah and Ashlee from DAKCS Software so I'm excited to have you guys meet each of you. Let's start off by telling the audience where you're coming in from. Ashlee do you want to start us off?

Ashlee Hyden: 1:32

That I've had, you know, I've been here almost 12 years now and, and it's really just niche into the Ogden. You know, we're a national company, but we are born and raised also in Ogden, Utah. And I mean, it's a 40 year company 41 year now. So I fell into that through my dad golfing at a tournament with the founder. So nice, nice fun little. Yeah, yeah, experience. But yep. I've been from Ogden for many years.

Beth Furton: 2:48

Oh, right now, actually, I am at home in Ogden Canyon. So we were fortunate enough to snag a place up here, man about 12 years ago, but we've been in Utah about 18 years now. So it's been. It's been awesome. It's kind of the best of both worlds. We're close to everything. We can make it into town super fast and like 1015 minutes. But when you come home, you have the white noise of the river. And yeah, I feel a little spoiled up here to be honest. Yeah. That's awesome. That's cool. And Manda, where are you? Are you dialing in from? Today I'm in our roasting facility. So I'm in Layton, Utah.

Amanda Turner: 3:53

Yeah, it's like the smells of the good beans and all of that stuff. I grew up in Roy, I was lovely Roy high graduate thought I was going to be going to school for nursing. I met Beth and Jeff when I was 19. And I've worked for this company for 13 years now. I've worn a lot of different hats for them. And probably my biggest thing is just knowing the community I think through the rise i i got to know my community even more.

Lex Patterson: 4:24

Nice. Yeah. Okay. Well, like I said, we're gonna get into this story and give the give our audience a chance to meet each of you and tell this story. I thought it'd be great if we started off with Beth Burton, owner and founder or maybe a co founder. I'm not sure Yeah, co founder for sure. Co Founder of of the daily rise coffee here in Ogden and Beth. Maybe tell us a little bit about the journey. I know when we met the other day, we talked a little bit about a story about a job you had right out of college and I just wanted to kind of make sure you can Add that in the story about your your journey. So tell us about it.

Beth Furton: 5:03

Yeah, absolutely. So I went to Michigan, so I am a Wolverine. So born and raised in Michigan also, interviewing for jobs all over definitely thought I was on this business kind of finance career path. I started with the company there, one of their offices was in Cleveland, Ohio. And that was the job I took out of college and it phenomenal old company, long standing history, very corporate, had a lot of different management styles, a lot of different levels to things and kind of exactly what I was looking for right out of the gate, I started in their supply chain management and just kind of fell in love with kind of the problem solving, I think in the warehouse aspect, I kind of how they treated kind of management was they wanted you to kind of dip your toes in a lot of different areas to figure out where potentially, you know, your next move was going to be. And lo and behold, from supply chain, I moved into finance, which was really my background anyway, and I loved it, and ended up managing an amazing team in AR. So it was brand new to me, I didn't even really understand accounts receivable, but a company kind of this rich have a history. And I realized, you know, here I am, with this amazing team, and I ended up feeling like I was kind of coaching communication. And so much of it was about this team, and how they may the people on the other end feel, you know, we, this whole position turned into kind of the culture of the company and customer service, I guess, in my head, because some of the top performers were the ones that could put people on the other end of the ease. I mean, nobody wants to hear about, you know, you owe us this, or we need this, but it was just about trying to kind of create relationships, let people know that, you know, we're here for them, you're trying to continue letting them purchase and do things, it was just about kind of a team and being able to work together. And then as I moved up with this company, I kind of got farther from the operation and farther from kind of the nitty gritty of the everyday work. And I think at that time, you know, doing my MBA and all the things, you know, check in my boxes of what I thought I wanted to do. But I think at that point of my life, I didn't even know that something was missing. And that piece that was missing, that kind of all came together when I moved up to Utah, was that one of my joys, and one of the things I wanted to do on a daily basis, was to be able to kind of interact and engage with people. And not knowing kind of where that was gonna take me it was a leap of faith coming out to Utah, we didn't know a soul, I met up with my business partner, who's my husband now and my best friend. And the daily rise was kind of born. But it wasn't anything that kind of pre planned. Like I said, I thought, you know, I had this career path that I was going on. And I kind of had one of those moments where I looked at myself, maybe 20 years down the road. And I was like, I don't know if I have corporate, you know. And so it turned out to be an amazing leap of faith. But it was something I hadn't planned at the time. And that's kind of where the daily rise came together.

Lex Patterson: 8:27

So you started this in what year was it? How long has it been?

Beth Furton: 8:32

So we moved out here, late spring 2004. And actually, my business partner thought I was going to have a little culture shock moving to Utah, I was kind of going in between Cleveland, Chicago, and I lived in kind of a downtown atmosphere loved it. We were all in our like early to mid 20s. And so we moved into SugarHouse such a fun community, we got to walk everywhere. I mean, we were literally we all quit our jobs cashed in, you know, whatever mutual funds we had. And we just had this dream of creating a coffee shop and we got turned down time after time. There were so many times we're so close to thinking at this location. And for some reason. My husband business partner just kept wanting to come north a little bit. He had heard about Ogden, he landed himself and often when he was living in Boise kind of came about Utah and the mountains and the proximity and just as much as we love kind of that SugarHouse area. Something wasn't meant to be. And so we came to Ogden and I mean if you saw pictures what our original daily rise was, it was literally it had always been a commercial car lot. And so it wasn't until we came along that we kind of got it it we did it and kind of you know did a different commercial use. But it was it just felt like home and we went to the river at that time we couldn't I but you know we rented a place right away. And for some reason, everything just kind of started to fall. into line. I mean, nothing was necessarily easy. But just think kind of the grit of Aden, I think, and just hearing the stories, you didn't have a lot of positivity at that time, it was not necessarily the place. I mean, people would stop us on the street and be like, you moved here, like you chose here. You know, and it was always like this question like, What are you guys doing? Like, you're smart? You know, you're got a lot going for you why, you know, what are you doing, and there was just something in our soul that this place was going to be something, and we kind of wanted to, you know, try to be a part of a community be a part of something. And that positive energy was what we brought to the table right away. And honestly, promoting positive energy was our motto from day one. And it was just trying to put smiles on people's faces, that's kind of where it started. And we were literally doing most of the groundwork and ourselves with getting our coffee shop going from the landscaping to you know, the drywall and, lo and behold, you just had so many people randomly stopped by, you know, just walking on the street or driving by like, What the heck is going on? And it just kind of snowballed. And, you know, I can say proudly that a lot of those people 18 years later, you know, are still customers or friends.

Lex Patterson: 11:13

Yeah. Yeah. So and you've grown this from So you started out in those humble beginnings. But what's what you've got going now? I mean, you got how many locations and tell us a little bit about the operation there?

Beth Furton: 11:23

Sure, absolutely. So we our first double sided drive, there was Ogden that was our home. And then in 2008, about four years later, became into and if you remember, 2008, it was a, it was a scary time, in Utah. And just in, I guess the country in general, there was a lot of properties up for rent. We didn't necessarily say we wanted to do this next drive through, but a property in Layton came into our lap that we just couldn't pass down. And that became our second drive thru. And then it's on a really cool kind of Coffee Corner. We call it like antelope in Maine. But there was a building behind it. And there was already a business operating under there. And they had over I don't know, I think we're only there a year or two, but they literally moved for it was, you know, during the recession, and they just wanted to pay rent. And so there's this building there. So now on our property, that's where our roads facility is. And then fast forward 2018 We did a crazy leap of faith and created daily rise downtown a cafe, which we had always been kind of in the drive thru market. And that place is not only coffee, but we've got food items. They're delicious crepes, then, you know, a full little breakfast and lunch menu. So we have the three retail shops. And then we have our roast facility. So we imported all of our green beans, we do all of our own roasting and brewing and bottling or cold brew, as well as man two years ago, we have our first franchisee. So he was a gentleman, that anybody who's been through the rise knows him. He is kind of another poster child of positive energy and his own way. thankful. Thankful, oh my gosh, I mean, anybody can we still have that we'll start by looking for him. But he took his own faith and decided like, I want to be a one man show, I want to do this. I want to make coffee a career. And he and his wife moved up to Park City. And I guess another cool fact there is his wife was our very first employee. So they are operating a cool little daily rise coffee inside of a grocery store called the market up in Park City. So while it's his we still kind of consider ourselves branched out to the park city market also.

Lex Patterson: 13:36

Yeah. Wow. Such a cool success story. And, you know, thing built building it all on, you know, because coffee, I mean, in general. I mean, I think that's part of the thing that I really think is so cool about this is coffee, in general, can be a commodity, if you will, you know, there's a lot of coffee shops and that but it's the brand that you guys have put behind this, and the attention to community and leading with the heart and all that which I really want to get into here. So thank you for that introduction on that bath. That's very helpful. Yeah. So you know, Ashley and I, Ashley Hyden and I we've worked together for what Ashley?

Ashlee Hyden: 14:19

I started December of 2010. So you know,

Lex Patterson: 14:23

2010 So like 12 years, you know. And so I had a change in my position with DAKCS and I moved into this podcast and Ashley and I kept in touch with lunches and phone calls, especially through the pandemic and stuff we were mostly remote. Well, we've been remote for several years now. And Ashley had this great idea for one of the lunch meeting so she actually said let's do a brunch and let's go to the Rise.

Ashlee Hyden: 14:54

It's my go to I mean, even when I worked in the office, you know, I know the rice girls know this But I, we myself and my bestie Angelica, you know, we would go to daily, we would go get a coffee break during the, the workweek and we go for a walk. And it was just, it was part of our routine here in the office.

Lex Patterson: 15:14

Right. Yeah. When you're in the office? Yeah. Right down town in the in, in the Weber State Bookstore there right downtown Ogden. And so we're they're having a catch up session, and we run into Amanda Turner. And and as we talked, you know, man, his passion and commitment, and not just to the company, but to the deeper why just really hit me. And yeah, and Manda. At this point, I just would like you to tell the listeners about your journey. You know, I mean, you mentioned a little bit, how long you've been there, and that you're in the roasting area and all that right now, but, but tell us about your journey. And what from your perspective, what makes the daily rise unique from your perspective?

Amanda Turner: 15:59

Oh, well, I mean, best gave it a great start and kind of saying how much promoting positive energy was a part of it, I think the energy itself is really what grabbed me. My first interview was not an interview whatsoever with with Beth and Jeff. I mean, we sat down and I expected so much more formalities and questions. And it was more of like, sitting down with my my siblings and like chatting up about how our day was just enjoying like company, rather than feeling any sort of like pressure to say the right thing or, or any of that. And so from I think get go, the energy that they brought was just different. And, you know, I can also kind of attest to, when Beth moved into town and people asked her, you know, why, Ogden? Why did you choose Ogden, I can remember driving across the 24th Street viaduct with my mom and locking the door, because you weren't, you didn't necessarily feel safe. And that was just the reputation that Ogden had. And right about the time that Beth and Jeff came in the Ogden was about the time that Ogden was really trying to rebound and trying to make a different name for themselves. And I, I didn't know that at the time, I was young enough just to be naive about it. And kind of latching on to their energy and coming about with their company, I definitely realized how oh, maybe not equipped I was to handle pupils, you know, hospital environments, kind of areas, and those kinds of it was not the funnest gig. And so I realized how much money I made with the rise and how much I just felt fulfilled every shift and every day with the either the crew or the customers and Ashley talks about coming in and having it be like her routine. And truthfully, it's part of our routine, too. You know, if it's nine o'clock, and so and so didn't show up for that day, we question where we're at with that person. You know, it's weird that to see them, it becomes a part of your, your day and your lifestyle. So yeah, I guess, Gosh, 13 years with the company and recognizing just how much the community wasn't a part of, of my world, even though I grew up in it, and then getting with this company and having them care so much about every cup, and every bean and every smile. It made a huge difference in just not showing up to a job. It became more of like, a great lifestyle.

Lex Patterson: 18:26

Yeah, so the the tagline, right, promoting positive energy, it's a lifestyle. Is that? Is that the tagline?

Amanda Turner: 18:34

I would say? So I would say so just based off of you don't, you don't come in and like give people a line. You're not coming in and reading from a script. It's much more just, if you're happy, that happy and that energy exudes. And so if you can give it it means something it's a genuine something. And definitely here there's no there's no strive to, you know, read from the script into it. We want you to be yourself, we want you to feel like you can give your personality and the kukio the better.

Lex Patterson: 19:05

Yeah, yeah, so a cup of coffee, a cup of coffee might be what brings them in initially. But then it's that connection that happens is what I'm hearing right?

Amanda Turner: 19:15

Oh, yeah, definitely. And there's no point to coffee if you're not having a conversation with Goes with a cup of coffee

Ashlee Hyden: 19:26

so that day, you know, I haven't seen you in person for a long time. And so just connecting back together as friends and I mean, that's I was it was just sheer excitement. And so I think like yeah, honed in on that, you know that that experience because it had been a while and just catching up and but it's like we didn't miss a beat. You know, they're there.

Amanda Turner: 19:53

Yeah, the beauty of it, I think is that those conversations, you know, I walk away from them with an impression of individuals. And a knowledge of a piece of your life whether you, you know, wanted to give me all of it or your kid just blab that from the backseat, I mean, to know people on a different level through their coffee through like those small interactions, you you gain a sense of like real friendship, real camaraderie. So it is nice to see your friends again. And for them to come through and be like, Oh my gosh, will you tell me how that day went? Because I've been dying to hear. So,

Lex Patterson: 20:29

yeah. So you mentioned Amanda, you know, the interview process. And Beth, tell us a little bit about your, the way you interview people and what you're looking for. And kind of what's it's different. It sounds like so I'm, I'm introduced

Beth Furton: 20:43

We, we kind of do it, we do it on purpose. Because for us to create and sustain the culture that we are so a part of in what part of our lifestyle in near and dear to our heart, we realize, you know, our business is people. So the best thing we can do is create an environment to really try to get to know somebody. So when people ask how do we get an interview, or you know what's going on, we say, you know, resumes are cool, like, no doubt, people put a lot of time and effort into them. But they don't necessarily give us what we need about the person. So we say, hey, we have this email, what we want you to do is I want a paragraph about you. I want to know who you are, what are you doing? You know, if you have all the free time in the world and not one obligation, what are you going to be doing, you know, what kind of gives your sense of joy, you know, what kind of sparks your happiness. And so, the first interview is with me, so it's literally just the sake of a sit down, I call it like a meet and greet. But I don't take notes, I don't have anything in front of me, I say, hey, you know, I know you from nobody off the street, like, just tell me who you are. And it's amazing when you give people an opportunity to talk about themselves. I mean, in a lot of cases, to be honest, we hear way more than what we needed to and it's like, okay, this is good to get this out day one. And then in a lot of cases, you just start connecting, and I sit there and go through my brain and you know, very quickly try to put scenarios in my head, you know, oh, is this person gonna work well with here or here? You know, what about this scenario, and you really try to get a sense of who they are. We don't look for anybody necessarily with a coffee background. I mean, customer service is great, because, you know, there's customer service to every type of job. And it definitely shapes a person. But I do think that what we try to do is a little bit different, because of that genuineness, and, you know, positive energy to me is it's contagious. And it's so much easier. On a daily basis. If somebody's negative, or a negative comment just to go along with it. I think it takes a more true person and a real positive person and somebody that's really looking to make a difference. You know, it's a skill to be able to change that conversation, to be able to change the narrative and get that person to maybe see whatever, whatever is down in their life right then in there, you know, how, how to maybe make it a little bit better, you know, just those little tidbits. And I think that that skill is really hard to pinpoint. But I tried to ask questions to kind of see how they would react in those situations. So lo and behold, I mean, I could spend 10 minutes or 30 minutes with a person. But then fast forward, there next, I mean, that is just their foot in the door. And that's all I really do. From there. I mean, we have an amazing crew and amazing team. And no matter the position at the rise, you're never working solo, you're always in some kind of team setting. So the real, the real test is meeting the team and seeing how just kind of the ease or the conversation, just the comfortability with everybody how that goes. So the second interview is with a team and I am nowhere in sight, I tried to be literally not present. And then in that case, you know, it's the team that decides I, as much as I absolutely loved my operation time and so fun being able to crank on that machine and do things, I don't take those shifts anymore. So for me, it's a really good opportunity to let the team decide. They're the ones that are going to be training, they're the ones that are going to be working those shifts, and we've got a great crew have these Chifley trainers, and it's for them, you know, if they have that buy in, if they're the ones in that interview, and they really like you know, person A so much they're already kind of invested. You know, they're bringing that person in. So they're already feeling a little sense of like, leadership with them, you know, they brought him in, they want him to succeed. So it's trying to put the ball in the court of the people who are creating the team who's literally putting that positive energy out there. And if they don't don't feel it from that person, you know, it's not going to work. Because you can only we can teach the skills to be an amazing barista or roaster or packager. But we can't teach you to be positive, we can exude it and do everything we can. But it's really within your heart, you know, to want to enjoy your job, anything. So that's, that's how you kind of get hired at the rise, you know, it kind of becomes this team effort.

Lex Patterson: 25:25

Wow. Yeah, what a process. And I mean, so much of that connects is far as this listening audience, you know, and you, you touched on this early in your career to being a collector, so much of that skill to be able to talk to people and turn those conversations and really seek to understand and, and connect, you know, I think the key word there is connect, you know, it's, it's, it is a skill. And it's but but I believe culture plays a big, big part of that, too. You know, you're, you're defining that in what you believe in the atmosphere that you're creating there. So that's really cool.

Ashlee Hyden: 26:02

Yeah, and I would add that active listening to, you know, just you're actually honing in on on some of those comments that are being made, and being able to switch the narrative like Beth mentioned, that's huge. That's so helpful, so important.

Beth Furton: 26:16

listening, I mean, to be honest, it's something that sounds so simple, but it's literally the heart and soul with everything we do. You know, sometimes those few moments at the window of those moments are so important in that person's life, we realize, for us to create a culture where we're expecting our baristas, or whoever it is, when they're engaging in the public to really listen to open their ears, and to really give that other person you know, our customer a chance to talk, we realize how much on our end, we need to do that for our employees. Like, there's so many things that people value in a job, and you can do your best to try to meet, you know, the whole checklist. But I think just in general, people have the ability to be heard, you know, you can always you can't necessarily fix everyone's problems or change everything. But everybody has the ability to pause for a minute and listen, and I think it's just it's one of those things that if we expect that positive energy out of our crew, we have to work, you know, as a team, as an owner, however, to make sure that they have the same kind of platform to be listened to.

Lex Patterson: 27:29

Yeah, well, I feel like everybody, you know, wants to feel like they're doing the best work of their lives and to make a contribution. And it seems like when we talked before, Beth, you had mentioned about getting curious about what different people in your organization need. And that being kind of a focus of open hearted leadership. I mean, right. Do I have that? Right?

Beth Furton: 27:53

Absolutely. I mean, we, I think over the years, you know, regardless, if we have one employee, 10 employees, 40 employees, there's so much going on, and there's so many things that people can do. One thing that we realized is a lot of people right now, and maybe it's changed in the last few years, maybe it's always been here. But there's always that other thing that really makes someone happy. So when this is a job, it's so much more than a job, like you don't want to waste a minute away. So I don't ever want anybody coming into work, regardless their role if they don't want to be there, like you just can't do your job well or feel good. If you're kind of always living for that day off. Do you try to create, you know, you try to figure out the things that make people happy. And scheduling is huge, you know, Amanda has been so involved in she can attest to this. And there's 1000 ways to do scheduling. But something that's so near and dear to our hearts is making sure people have the schedule that allows them that work life balance, you know, that allows them time, whether it's family or friends or another job or a band, or, you know, the art project, or whatever it is when people don't get that opportunity to kind of keep, you know, their happiness inside and outside of work. going, you know, you see a huge you see a huge downward spiral. And you see that negativity coming in. So being able to create a culture and just being able to give people I mean, I say it all the time, but it's listening, and it's trust. I don't understand in some, in some regards. I mean, for me, I never want to be around anybody or employ anybody that I don't trust. So I try to go into every scenario and every attitude with a new person that you have 100% of our trust. And then if you break it, you know that that's a whole different story. Sometimes you can't earn it back. But when they're given the kind of platform, you know that that they're good that you trust them, you trust them whether it's with money or with the employees or with the equipment if you train them well enough that they really feel empowered to want to be there, they don't want to let you down. You know, and I think, you know, it's a hard and we put a lot into our training. And we put a lot into, I mean, heck, like I said, I'm a finance person, but 90% of my day is HR. And I wouldn't trade it for the world, because it kind of keeps the ball rolling kind of thing. But you know, it's, it's making sure that they have a platform to be heard. But a lot of it is allowing them to promote that positive energy in their own way. Like Manda said, There's no set script, but we trust how they're going to deal with scenarios, you know, we trust that they're gonna make those good decisions, if you do have that tough customer or something does go wrong. And so we try to, you know, as much as we can, you know, kind of go with your gut go with your instinct, you know, but the bottom line is, you want everyone to leave happy, you want everyone to leave better than when they drove in the first time. But our employees, I mean, to be honest, we wouldn't be here without them, you know, we don't get a day off, we would not be growing the way we are doing different things if it's not for them. So they are literally the heart and soul of the company. People aren't coming through the window to see me anymore. You know, they're looking for barista A, B, or C, and it's the coolest feeling in the world. And, again, it's those people just shining, it's allowing them the platform to talk to people and to interact and, you know, trusting that they're going to represent well,

Lex Patterson: 31:29

yeah, it's how you're making people feel, you know, you're leaving, or how they leave without feeling is what's causing the growth, I think, really, for sure, that and I want to get into now I want to shift gears a little bit about the role you play with community and Ashley, you know, I know you've got community in your title, your head of community or something, aren't you?

Ashlee Hyden: 31:52

I have created my own my own branch, I feel like at the company, yeah, after all these years, but I mean, you remember legs, I started off as customer relationship manager. Before that was even really a unknown position in companies, you know, it was one of those unheard of like, we just really created it to be a liaison to be able to speak with our clients, and, and actually build that community. And, yeah, kind of just turned it into being head of the community now with our next clients. And that all ties into our employee culture into our world. And, you know, I've been able to bridge the, the Ogden community to so that's really cool to connect, make those connections, you know, for the years,

Lex Patterson: 32:41

yeah, which is what I want to go into. And I know, You've been bridging that. And in fact, you know, you introduced me to the rise, you know, through that meeting, and, and, and even when we've had events and people have come in, we've we've tried to bridge that gap with community. And I noticed I noticed the other day too, Beth and Amanda, that, you know, you had the police, the policemen were in their back there was it was really interesting about from, from my perspective, you know, just because I hadn't met you yet, I was waiting for Ashley, and she was going to come introduce us and I was trying to I was watching the counter. And I was trying to decide, okay, who's Beth? And I gotta tell you, it was hard for me to know who Beth, who you were because you were so hands on. We're in that situation, you know. But you know, you've got you've got to police that were in there you do you do a lot of local events. And you're involved in that speak a little bit to the philosophy and how that occurs. And and, you know, I'm sure that's growing things to just speak to that a little bit. What's your feelings on all that?

Beth Furton: 33:48

And I don't know how you can be in any type of customer service with giving back to the community. You know, it's one of those things that when we first came into town, that is what we craved. We were so like, so trying to find people and to figure out what was going on and what the events were. It just kind of it snowballed from there. And if you if you've known Jeff or my husband at all, I mean, he is kind of daily rise, He's the face of the rise. And we used to, I mean, he would be knocking on doors or jumping in at events and he never says no, you know, so much of what we try to do is not necessarily always the financially most sound decisions, but we feel really the right decision. And these is community events and being part of things. You know, it just started with your one, you know, people would people were, you know, asking us about I mean, we're here for the outdoors. The mountains brought us to Utah. So anything that got us closer to anything outside, we're like, Where can we help? What can we do? And coffee is just that amazing commodity that It allows us to kind of live the lifestyle that we want. But it's by far, probably third or fourth on the list when you look at what our motto is, and what you know, we're trying to do on a daily basis, but the community supports us so amazing. I mean, it's why we're here for 18 years, and you meet so many people. I mean, there's, there's such a thing. I mean, it sounds cliche, but I mean, networking is you, wow, it brings so much energy into the heart and soul of the city. It's what makes, I think all of us proud to live in Ogden and promote Ogden, there's just so much going on. And again, you know, whether we're donating coffee or selling here, it's, that's just like the way to get our foot in the door. And we can also be like a community resource for other people in the community. But so much of what we've wanted to do is to kind of be able to give back and that was part of, you know, our original business plan is, you know, you want to surround yourself with good people, and good things will happen. So how do you do that if you don't get out into the community? So yes, it's eating away at your bottom line, and you know, you're doing a lot more, but those are the people that are keeping your doors open, those are the people coming in and getting that engagement with our crew. And I think that those interactions, and just word of mouth is kind of how people can view kind of your company. But again, it's it's meeting, you know, so and so at an event and then being excited to come into our shop and get that same energy. So for us, it just seemed like a natural progression. You know, like I said, How do you sell coffee or being a community without putting yourself out there bettering something else, whether you're, you know, picking up trash on the side of the river, or, you know, serving coffee, and, you know, at the end of a race or something, and you also realize how many amazing companies are here, just doing that kind of give back. So as much as you can jump in and kind of enhance that experience, I mean, it's kind of a no brainer. For us. It's also a great way to be able to include our crew, you know, great change of scenery, like, Yeah, well, you get to like work in this app, and then jump on a farmers market, you know, on a weekend and think about how many more people

Ashlee Hyden: 37:20

you see. Yep. And I was just gonna say, the support that you guys provide, with giving back, I mean, it's just, it's, it's like, a big warm hug. You know, like, you just, you know, that there, it's like, it's really, really cool to see, and the word of mouth was what I was saying to have, like, that positive vibe, and that positive promotion. I mean, it's just, it spreads like wildfire. You know, it's just it's so it gets past I mean, I, there's so many times we have clients from out of state come into town, and I'm referring them to daily, you know, I'm like, Yeah, hit up the spot, go here. You know, I've got like, a little Ogden outreach, or like, where to go type thing for them. And yeah, that's what I just, I think the networking, like you said, it's just so important to from support. just keeps trying to find schedules and figuring out our work. And it's like, Katie, I just saw you at the farmers market. And then now you're up at Weber State, and you're here and it was just,

Beth Furton: 38:37

it's so true. And, you know, in a good way, I guess we just don't know how to say no, sometimes because we don't want to be you know, you want to be involved. Like we don't want to not show up to that, you know, and Mandy can attest because she's taken on a lot of that attitude of Jaffa, what can I do? You know, there, there are some people in this world and if you surround yourself with them, I guarantee it'll make you a better person. But, you know, there's, there's always a solution, right? Like, this can't be done, or this can't be done. And you know, you can't even say can't in front of Jeff, he's like, Well, what are we gonna do? How do you make it happen? Amanda? Absolutely conceded two together, I'm tragic. It's incredible. Because they both have that mindset of this is our angle, we're gonna figure it out. All right, well, that way didn't work. What's the next way? You know, and it's just you make it happen. And what started out I mean, there's so many events that are so near and dear to our heart, because it's literally how we built our business. But we've been so lucky, you know, like with this partnership with Beaver State and Ogden city, and being able to try to bridge that gap and be able to be up at football games and to feel that team spirit at a basketball game and have our booth you know, instead of the D Event Center, and it just, it urges us in so many ways because we get to wear so many different hats, and we get to be a part of so many things that we find so important. I'm mean, my husband and I were both raised in huge sports families. And, you know, we always had college things going on. And, you know, you were just always part of that tailgating and team support. And so nothing makes us more excited than to see, you know, everyone cheering for Weber State or, you know, turning the, you know, town purple. And I think just all those things, you know, it's those little things on a daily basis is like, you don't always wish that time away. regardless where you are in Utah, and what time of the year, there's always something fun going on. And I think that that's why I think I definitely why I'm drawn to Utah, you know, the mountains aren't just for summer or winter, there's just something to be a part of. And I think that it's just, it's fun. It really is, I mean, as hard working as it is, the bottom line is, you truly enjoy it. And I think if you enjoy it, and you know, the hard things become a little bit easier. And it's easier to make these things kind of a lifestyle, it's not like a switch that you turn on and off, you know, it becomes part of your everyday routine.

Ashlee Hyden: 41:03

And I would say to Beth on that, like the, I feel like when I went to Weber State, you know, I graduated in 2005. So I would have just been grinding, right when you guys came on, on board, you know, it was a commuter college. And so a lot of times it was, I lived at home, and I worked and I played sports, and I went to school, you know, like you didn't get the experience, if you were as compared to like someone that came from out of state. Whereas now the shift in the community side, we were saying had been so cool to see even in the last five years, but especially since, you know, 2005, I mean, I moved out of town and then came back. And that whole experience has just been it's been awesome to see through the years of being, you know, a part of the community, for sure.

Amanda Turner: 41:55

And I could attest to that, too. I grew up and Roy and I didn't think that Weber State was too much of the school that you were, like stoked to go to. But now the culture has changed a little bit. And I do think that the partnership with some of the businesses that the daily rise has enabled, the partnership has, you know, grown the community and strengthen the bond between whether it be you know, the daily rise and Weber State, but really we were state in the community. And I think it's the example that they saw through what Beth and Jeff, you know, are able to cultivate other businesses see it too. And when they're at the farmers market, and they see you though, the bright personality and you know, the bold, whatever it may be, they are drawn to it, and they want to partner with that business, and they see the good things. And so it's nice being a part of that, but it's also fun to see the community taken on just as much as like my personal self was taken off. Absolutely, yeah, absolutely.

Lex Patterson: 42:53

Yeah, there's, there's been a big shift in my, in my opinion, you know, growing up in Ogden, being here on my life and then seeing that stuff that Amanda you mentioned, you know, with it being a little bit scary. We kind of went through that time where maybe especially the downtown, you know, we lost the mall and, and it was a bit like a ghost town for a while, you know, and then the the downtown has just been revitalized. Really, and I mean, but I My feeling is it's not so scary. There's this different it's almost like a little art. It's a little bit artsy down there. I don't know, what do you guys think about about the Ogden situation now?

Amanda Turner: 43:30

Definitely, yeah, embraced a local presence a lot more than than they had before. Absolutely. And local artists like

Ashlee Hyden: 43:39

him just embodied those those people that are hearing on the now whether they moved from out of state or came, you know, or grew up here, they just embodied everybody now and the artists, three, the, the ideas that just get created, it's beautiful to see it's so fun to see downtown Ogden just thriving, you know, and, and daily, the rise is just a big part of that, as well as many other markers.

Beth Furton: 44:11

And I just think something that's so cool with Ogden. I mean, it happens in all different cities. But I feel like Ogden has such a rich, different array of artists. Yeah, like you have so many different styles, but yet, somehow in this little city of ours, it complements each other. You know, and we've got a couple of sweet murals you know that Lindsay Haas did, and it just, it's incredible. I feel fortunate we got her because now I think she's probably wanted all over. But you know, and then you go three blocks down and it's a totally different, different vibe, like different type of art. But there's just so much and you know, now having kids here and growing up here, and you know, they used to go to bed so early. I never saw what would happen after you know, it got dark and now you can go downtown after dark. I don't care if it's a Tuesday or Saturday night, and there's families and people walking over Round and in just enjoying the city and enjoying all those small businesses that I don't know, there's just, there's so much more support now than I think we've ever seen. And I think whether, you know, people are cherishing the time that they have, regardless if it's with family or friends are what they're doing. And those outings I think are a little bit more memorable.

Lex Patterson: 45:24

Yeah, for sure. Yeah. It's like it's like a sort of a secret in a way. What's happened?

Ashlee Hyden: 45:33

Except? Yeah, it's a hidden secret, but yet not hid. Not. Right. Right. Right. Like it's

Lex Patterson: 45:40

definitely blossoming and coming out of it. So well, let's do this. Let's wrap on this. Maybe we'll round robin with this. And, and what I'd like to know is two truths that guide you, each of you, maybe so? Who wants to go first?

Beth Furton: 45:59

I guess I could. Okay. Are we are we talking in home? Man? I guess I have lots of them. But um, I guess business life at all that what's your kind of

Lex Patterson: 46:11

two truths?

Beth Furton: 46:13

oh my goodness, I have many, but a very easy one because we've raised our children kind of in that in that non traditional, but we're not from huge religious backgrounds. And so, you know, the kids would always kind of ask are questions would come up when they'd have friends with different cultural backgrounds or whatnot. And I said, you know, our religion, our world, you know, is the golden rule. And it doesn't matter where it applies to, but you always treat others as you want to be treated. And, you know, I always tell people that, that that's our religion, like, that's what the Spartans do. You know, and I try to instill that in every scenario that those, you know, sweet little beings are becoming, you know, a part of, and I think another one for us, and I can attest to it, Amanda can attest to it. I mean, heck, I forget that she was gonna be this, like CNA going into nursing, and we were able to snag her and change her mind. But, um, you know, I honestly, I think it was Gandhi. And I could, I should have probably looked at it, because I quote it all the time. Just that life is, you know, but an endless kind of series of experiments. You know, there's not always this perfect path. But if you're kind of always willing to explore and move forward, and, you know, just kind of interesting enough, you know, learn from things and just keep going, you know, good things are gonna happen. And I think, in business, you know, Jeff quotes it all the time, but it's principle over profit. And I think I mentioned it earlier, but it's just being able to feel good at night, when you do get to go to bed, that the decisions that you made, were kind of made from the heart. And you know, the right ones. I mean, gosh, you can make a million wrong decisions, and that's okay, you'll learn from them. But if you can justify what you do on a daily basis, and make those decisions, and you can feel good about it, you're making the right choice. Yeah.

Ashlee Hyden: 48:07

Yeah, cuz I remember, Beth, you mentioning people over profit in one of your, your conversations that, you know, your presentation that you had done years ago, and it's like, it's, it's 100% True. You know, and my other quote of yours, I forgot it. Yeah. I love it. Oh, you know what it was, it was in the morning breakfast for the chamber that you and Jeff had, oh, yes, that was but it was people over profits, that one, but then the other one, I love that you said and we didn't really chime in on this too much, but a little bit, but was Don't you know, people always say don't sweat the small things, where Beth is completely opposite. You sweat the small things, you know, you those are so important to everyone's introduction. And I mean, I know my experience with daily going as the customer, I go there for the experience, I know I'm going to be getting my happy place. You know, it's like, you do it on purpose. And you show up and and that's the other piece that Yeah, I mean, I guess I could chime in on my to truth after that. But that would be showing up. I love it. You know, I mean, you guys are two of my favorites. So but be curious. Of course, you know, that is something that like, through the years, you do make mistakes you do, you know, go through those things, but really being open to what that experience has taught you. And then also being curious and really being willing and open again to what may be out there. That's that the other piece that I'm continuing to learn as we go through and I'm you know, reaching in my later 30s now and it's one of those things where anytime in your life, you know, you would never expect to be at a certain company for however long but the transition and the growth that continues to happen, you just continue to push yourself and, and be curious that way and, and show up. You know, like that's the thing is like connection and support. It's like, that's what I love about the ride but also Ogden as a whole. And it's just it's a really cool experience to, to really personify like to show my truth in that way.

Lex Patterson: 50:26

Yeah, that's awesome. Thank you, Ashley, Manda, you're up?

Amanda Turner: 50:32

Yeah, I, I would have to say in my first you know, 10 year career at the Daily rise, that honesty was my best policy and that I was almost honest to a follow up and a lot of, you know, my, my interactions with things. And I think now I can tell you that honesty and compassion are two of the things that would would lead me stronger. Now that I've learned some things I've known some things, compassion, and just knowing that everybody comes from a different place, and from maybe what is right and wrong to you isn't necessarily right and wrong for them. That was a good life, less than I think I've learned in the last five years is just how different everybody's perspective truly is. And I don't know that promoting positive energy, just I, I, you know, it probably gets used too much, but I don't think it can be used too much. I think when you you know, drive your life in a way that says like, you're not going to leave interactions, feeling, you know, negative or, or bad or whatever, like, that really resonates with people and how you walk away from an interaction with somebody that says a lot. So I'm grateful to work for a company that kind of gave me a different sense than what I grew up with a different, you know, I grew up with a family that wasn't exactly maybe as as easygoing, as what I live now. And so to know, like, you know, what, everything's cool. It's all gonna be okay. And we get through it. That team aspect to it is big.

Beth Furton: 52:04

So yeah, Amanda has absolutely created her life around. Other than, I mean, the amount of customers and people, you know, probably have herself. I was like, I don't understand how you did it. She would bend over backwards to make sure you know, in so many ways and so much that has nothing to do with the job. She just has a way of connecting with people on that first, you know, she literally is the small interactions making those huge emotional connections, you know, and goodness gracious, I don't know how she remember so many people in so many things. I mean, I thought I was okay. But I mean, she takes it to a different level, with being able to really, you know, just pick up where they left off whether it was a week or a day. And so yeah, I think I've learned so much from

Amanda Turner: 53:00

but the people are the best part is the people other best part truth. Like

Beth Furton: 53:05

why do it? If not, there's no getting around it.

Lex Patterson: 53:08

Yeah, I love that. I love that being open to people's truths to you know, and that because a good friend of mine has this quote, and I don't know if it was actually his, but I'm gonna, I'm gonna clean it to him. Don Worthington. One of my fishing buddies always says, you know that truth is an illusion based upon perception. So, and that anybody anybody's truth, you know, we can we can all have our own truth. And it's all on how we've perceived a particular event. So it's kind of interesting there. And it's a, it's a good way to be open. And like you said, you know, curious and also just empathetic towards what's happening. Because you don't know unless you've walked somebody else's shoes for sure. So

Ashlee Hyden: 53:55

yeah, with with that, like, you know, even going back to one of my favorite quotes that you gave me years ago, from the little print, you know, waiting with the heart, like it's to come full circle. I mean, I, I'll read that, you know, it's only with the heart that one can see rightly, what is essential is invisible to the eye. And it's just, it's beautiful in the fact that you're leading with your heart. And you guys, you all do an amazing job at that.

Lex Patterson: 54:22

Wow, what a good wrap up that was awesome!

Ashlee Hyden: 54:27

I mean, we we just did that for the summit. And remember that connection legs like it was yeah, it was magic. When we did a DAKCS conference years ago, and when he gave me that quote, I was like, holy cow. That is me. Like, you know, you. You really connect with the heart.

Lex Patterson: 54:48

yeah. Well, thank you, everyone for joining this podcast. I think we had a great conversation had a great time. It was nice to get to know all of you better, you know. Oh, and I look forward to seeing you again soon in the future at the Rise.

Beth Furton: 55:05

Absolutely. Yeah.

Amanda Turner: 55:09

Come get some coffee

Lex Patterson: 55:25

thanks for listening everybody. You've just listened to the final episode of fair debt. Thank you to my guests, and the many people who helped bring this conversation forward. We lit a spark that I hope will continue to grow. Remember, Past episodes can still be accessed wherever you get your podcasts. I'm closing this chapter of my professional life and moving on to pursue professional and growth objectives in a new field. It's been an honor and a privilege to work with all of you and to be part of this amazing industry for the past 34 years. Thank you all for your trust, love and support. You will be remembered and missed. This chapter is closing, but the story continues. Hope to see you around.