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Make Money as a Floral Designer — Thrive Podcast for Florists
Thrive Podcast for Florists is the industry’s go-to business podcast for florists and floral designers who want to make money in your floral business, price with confidence, and build a profitable business that actually supports their life.
Hosted by Kathleen — florist, marketing strategist, and founder of Flower Boss Academy — this podcast is your #1 resource for smart pricing, confident sales, and modern floral business growth.
Each episode delivers clear, actionable strategies to help you:
- Make more money as a floral designer (without working more hours)
- Stop undercharging and price your work with confidence
- Attract higher-value clients who respect your expertise
- Book profitable weddings, events, and custom orders
- Build systems that eliminate guesswork and burnout
No outdated industry rules.
No vague advice.
Just proven strategies that help floral designers get paid what they’re worth.
If you’re a florist who loves designing flowers but wants your business to be more profitable, sustainable, and successful, Thrive Podcast for Florists is the place to be.
This is the podcast for floral designers who are ready to stop hustling — and start thriving. 💰
Episodes
366 episodes
Why you don't need a big following to win 😎
Chasing followers is probably the biggest trap I see florists falling into. The truth? You don't need a big follower count and today we talk about you can win without one. 🥳
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Season 2
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Episode 136
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21:25
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The Real Reason You're Not Booking $5,000 Weddings 💥
There are some fundamental...and incorrect...assumptions that we florists make about what's required to book a wedding. Today I'll deconstruct the biggest reason you may be losing out on bookings and what you can do to change it. 🤩
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Season 2
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Episode 135
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25:19
The Marketing Strategy That Changed Everything For My Business 🧭
We florists often make the mistake of blaming a lack of success on our design skills. In reality, the problem is simply how we're marketing our design skills and today I'll share an insight that changed everything for me. 🥰
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Season 2
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Episode 134
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20:02
How To Avoid Time Consuming Brides 💍
Have you ever booked in a new wedding except the process has left you feeling exhausted? Or, you're spending hours on quotes and proposals only for them to go nowhere? If so, this episode's for you. 🥰
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Season 2
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Episode 133
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20:38
Increase Your Order Value With 3 Quick Fixes 🔧
Let's talk about three easy things you can do today to increase the average value of your online orders. 🤩
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Season 2
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Episode 132
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13:06
This Changed Everything For My Online Catalog 🥰
If you've been listening for a while you'll know I LOVE online catalogs for florists 🥰. So today I'm sharing some changes I made to mine that led to a dramatic increase in my average order value. 🎉
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Season 2
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Episode 131
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19:31
Too Many Choices = Less Sales 🫤
It may feel like providing more flower options is a good thing. But in fact, giving your customers too much choice will hurt your sales. In this episode we talk about why this is and what florists can do to avoid the "too much choice trap". 🎉
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Season 2
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Episode 130
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21:46
Want more $200 orders? Here's How ☀️
The key to attracting premium online orders isn't what many florists think — more choices, more sizes, more colors etc. Customers who are looking to spend $200 online actually just want simplicity and ease so that's what we're talking about tod...
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Season 2
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Episode 129
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13:54
The Design Description That'll Get You More $150 Orders ✍️
Yup, the product descriptions on your website matter. When written well, they can help customers smoothly transition from thinking "should I buy this?" to "where do I pay!" 🥳
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Season 2
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Episode 128
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14:44
Before You Post to Instagram, Do These 3 Things 🤓
Figuring out how to get real business results through Instagram can be confusing and frustrating. But it doesn't have to be. Join me in this episode where I share three simple ways to get Insta working harder for you without committing any more...
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Season 2
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Episode 127
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19:39
There Are Only 2 Problems to Solve 👏
We tend to make business really, really complicated — to the point where we're left overwhelmed and don't know what to do. So in this episode I share my super-simple way to solve the Big Two problems in every florist's business. 🥰
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Season 2
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Episode 126
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17:47
Wanna Get Ahead of the Competition?!? Your New SEO Game Plan 🎯
If you're wondering how on earth to move your flower biz up from page 6 of a Google search, this episode's for you. We'll discuss the magic of combining longtail search terms with ChatGPT.If you want to see full text of the prompts I cre...
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Season 2
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Episode 125
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33:57
How to Optimize Your Online Catalog for More Flower Orders 🌻
Today I'm gonna share three simple ways to get more (and better!) orders from your online catalog. 🤩
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Season 2
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Episode 124
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25:18
Encore Episode: CEO vs. Employee Mindset 🤩
I've dug out an awesome episode on one of my all-time favourite mindset hacks — how to embody both your "CEO" self and your "employee" self. Enjoy 🥳
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Season 2
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Episode 123
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27:24
The 5 Minute Flower Boss Reset 💪
This is my super-easy and helpful way to set a new course for your business — without the overwhelm. You don't have to wait until next year/next quarter/next week to reset, you can start and be finished this afternoon 🥳
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Season 2
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Episode 122
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20:14
It Took Me 15 Years to Learn What I'll Tell You in 35 Minutes 😎
AI tools such as ChatGPT have literally changed the game for business owners. Knowledge that used to take years to learn is now at your fingertips.Join me for this episode where I show you how to use ChatGPT to create a business and mark...
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Season 2
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Episode 121
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36:27
How Often Should Flower Shops Post to Instagram? 🧐
Deciding how often to post to Instagram trips up many florists. Let's talk about how we can WIN the Insta game by following a strategy that's unique to our industry.
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Season 2
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Episode 120
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23:37
5 Entrepreneur Books I Can't Stop Reading 📚
I LOVE learning and especially enjoy books about entrepreneurship and personal growth. Here are my five (ok six) most-favorite books that changed the game for me:Personality Isn't Permanent https://amzn....
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Season 2
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Episode 119
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25:22
How to Sell Big Budget Floral Designs 💐
Selling high value designs isn't about being the best designer out there. Instead, it's about having the right strategy so join me today as I walk through the essential ingredients. 🥰
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Season 2
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Episode 118
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24:28
Is Retail Dead? 🤷♀️
No doubt any florist with a brick-and-mortar retail shop has asked themselves this question. So jump into today's episode and let's discuss the current state of retail floristry. 🥰
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Season 2
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Episode 117
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23:01
5 Florist Profit Strategies to Know 👍
Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳
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Season 2
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Episode 116
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20:53
Is it Worth the Investment? 💸
It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it?In this episode I share three simple, but powerful questions to ask that will guarantee you get val...
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Season 2
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Episode 115
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19:41
Not Making Enough Money? Here's How to Fix It 🔧
In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳
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Season 2
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Episode 114
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18:06
Winning the Instagram Game in 2025 for Florists 🎉
Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real powe...
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Season 2
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Episode 113
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18:07
The Online Catalog Strategy Every Florist Needs to Know 🏅
An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰
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Season 2
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Episode 112
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13:57