Your Visual Brand - with Alec Watson
Everything you need to now about the art of Visual Branding. Engage your audience through campaigns, social media, and websites like a boss. From pop stars to presidents, Alec has photographed and filmed for big brands. Alec shares stories, his insights, and interviews branding luminaries to move the needle on Your Visual Brand.
Episodes
15 episodes
Sharing Your Story - Interview with Commercial Editor Shelli Gonshorowski
Shelli Gonshorowski is a Master Commercial Editor. Coming from a background in Radio Audio Production, Shelli has worn all the hats when it comes to telling stories.Shelli gives you her top insights into being better at story telling when i...
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Season 2
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Episode 3
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25:32
Your Best Photo Day - Top 5
Do you simultaneously love and hate getting your photo done?Some days as a Photographer, I feel like the dentist (no offence to dentists), but somedays I am greeted by nerves and people that tell me how much they hate having their photo...
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Season 2
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Episode 2
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22:14
20 Minutes late to film Howard Schultz - Lessons I learned
ACK! I hate being late!I go to great lengths to be organized and on time, it's incredibly important to me.This day, I was late and there was nothing I could do about it.I learned a lot this day. I thin...
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Season 1
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Episode 13
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18:35
The First Time I Filmed Britney Spears
Lessons I learned - SO YOU DON'T HAVE TO! ;-)There are so many things I would do differently if I got a re-do. How much better or worse would I have done if I'd used my voice better? How do I deal with anxiety- that creeps into my life?...
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27:54
Tell WAY Better Stories with Your Images Top 3 Ways
It's called Visual Narrative - fancy speak - for the story you see in an image. I grew up fascinated by a book of images painted by Norman Rockwell. I don't fashion entires stories into my images; part of an image is capturing a mo...
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Season 1
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Episode 11
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16:24
Stay on Brand with Your Social Feed - Top 3 Ways
It's hard enough to get social media out to your audience daily, without worrying about whether it's on brand! ...or is it?Staying on brand is WAY easier than you think with these Top 3 Expert Techniques.
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Season 1
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Episode 10
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19:07
The Top 3 Secret Powers of Color
Are you using color correctly to in your business?Of the 4 Colors in this title, 2 are the same chroma, but one subliminally speaks to you about health, while the other suggest responsibility. One chroma through social experience ...
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20:03
The 2 MOST Important Parts of Visual Branding
...and they have NOTHING to do with pictures!Visual Branding is all about communication. WHAT we communicate and the WHY of our audience are the two most important ingredients ... and they are often forgotten!This is the 1st Epi...
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19:37
Launching a New Product from Zero with Jen Kramer
Launching from nothing is HARD. It's hard on our ego, it's hard on income and you have to celebrate small successes. Harvard University and Linked in Learning, educator/lecturer Jen Kramer, just killed it, growing her mailin...
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22:19
TOP 5 Ways to Take WAY WAY Better Mobile Images
Everyone takes photos with their iPhone or mobile camera. As a professional photographer and film maker, I have found that my iPhone is SO good, that I often leave my good cameras behind when I am shooting for myself. Mobile ...
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Season 1
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Episode 6
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21:17
Top 5 Ways to Lock in Creativity
We are ALL required to be creative everyday. It's difficult to multitask, move between projects, and stay creative; we are torn in so many directions every day.As a former platinum recording engineer turned campaign photographer and f...
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Season 1
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Episode 5
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21:17
WHAT!?!? Professional Lighting - for Free - My Top 3!
These 3 images all look "pro." Which were shot with expensive professional lighting and which were shot with (FREE) natural light?Did you know that cameras are really just light recorders!?! If you have great ...
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Season 1
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Episode 4
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18:48
The Top 3 Ways Color Sets the Price Point
Who doesn't need a little psychology of color in their repertoire?Your audience processes images up to 60,000 times faster than they read copy. In the milliseconds that they process the image of your product or service and their b...
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Season 1
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Episode 3
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18:05
The Top 5 Things the CSI Miami Computer Will Do for Your Social Feed!
A.I. is changing the way we record and see the world. When CSI Miami used to "enhance, zoom, enhance" it wasn't credible in 2003 - WELCOME 2021! Here are the Top 5 ways machine learning is going to improve your images for be...
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Season 1
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Episode 2
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22:44
