Less Panic More Disco
Welcome to ‘Less Panic More Disco'. This podcast is here to inspire you to:
💜 Embrace your uniqueness AND brilliance, then know how to share it!
💜 Find your place in the business world to feel inspired, aligned AND understood.
💜 Accept your often chaotic yet wonderful ways… whether you’re out & proud neurodiverse, think you maaaaay be but you’re not too sure ORRR you don’t do labels yet know deep down that you need to do things differently compared to the ‘norm’ (yawn).
I’ll be encouraging you to:
💜 Show up as the real you (with a little strategy too 😉), with me leading by example!
💜 Build and evolve your business and brand in an aligned, soulful, effective way
💜 Make the most of this podcast to feel as connected as you can to yourself, and your brand
💜 Create meaningful, intentional messaging and content in line with YOU and your mission
💜 Take your space in the business world, shining as brightly as you can (there’ll be no dulling your amazingness down on my watch!)
The low down:
There’ll be a solo episode one week, followed by a brilliant interview/ chat with a guest or two the week after- on rotation.
There’ll also be ‘LPMD Bitesize Session’ BONUS episodes which act as quick 3-5 minute bursts of inspiration and/ or motivation for when you need it, with a super low cost yet highly valuable paid subscription to access audio workshops which take you through the subject covered step by step and in full. Check out the link in the show notes once again to subscribe (can also access via my membership, details also in the show notes).
Lastly, there’s one more type of bonus episode… a regular book club where myself and/ or a guest will discuss a book that’s been an integral part of our own journey… talking through key topics, thoughts and tools which we feel will help you too!
Do come & connect with me on social media, all the links are in the show notes of each episode!
Thank you so much for listening, I hope this podcast brings you inspiration, alignment, excitement in your mission and more.
Carly x
Less Panic More Disco
Using Keywords in Your Content...with Flair!
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Does the word "SEO" make you want to hide under your desk? In this episode of Less Panic, More Disco, Carly Cowell breaks down the often-dull world of keywords and search engine optimization1. She shares how to use these strategic tools with creative "flare" to ensure you don’t just get views, but actual engagement and connection.
Carly explores the shift in how people find content today, treating social media platforms more like search engines than ever before. Learn how to stop playing it "safe" with your strategy and start putting your unique stamp on everything you create.
What’s inside this episode:
- Social Media as a Search Engine: Why platforms like TikTok and Instagram are the new Google and how to research what your audience is actually looking for.
- The "Flair" Factor: Why keywords alone aren't enough—you need personal branding and uniqueness to stand out in a crowded market.
- Beyond Hashtags: A look at why keywords in your captions, videos, and titles are currently more effective than traditional hashtag lists.
- Real-Time Relevance: How to use trending topics (like the Eras Tour) to create content that hits in the moment while staying strategic.
- A Practical Case Study: Carly uses a "mobile dog groomer" example to show how to take local keywords and turn them into a creative strategy that builds community.
Key Takeaway:
"It’s always about the way they feel, not just the content, not just facts or information. Make them feel something as well, and that’ll come from you, not just what you do."
Connect with Carly:
If you're ready to add some flair to your strategy but aren't sure where to start, connect with Carly on Instagram. Don’t forget to check the show notes for links and resources to help your soulful business show up authentically.
Don't forget to rate and review! :-)