The Medical Device Marketing Podcast
Expert insights on what really works in medical device marketing.
Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders.
Disruptive insights. Real-world strategies. Better marketing.
The Medical Device Marketing Podcast
53. Demystifying market research: Essential insights for medical device marketers
We’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers.
In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into:
· The role of market research in medical device marketing.
· Qualitative vs. quantitative research methods.
· Optimising product positioning through targeted research.
· How research can help accelerate market adoption at different stages of the product lifecycle.
To watch the full video head over to our YouTube Channel: https://bit.ly/4eHFqyp