The Medical Device Marketing Podcast
Expert insights on what really works in medical device marketing.
Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders.
Disruptive insights. Real-world strategies. Better marketing.
Episodes
60 episodes
Medical device registries: What they are & how to use them in marketing
Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing?In this episode, we speak with Dr. Peter Walton, Managing Director of Dend...
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Season 2
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Episode 9
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53:28
60. Building a compliant distribution strategy: Essential insights for device marketers
Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Clau...
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Season 2
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Episode 8
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1:00:56
59. What medical device marketers need to know about regulatory affairs
🔔 Interested in how regulations affect marketing in medical device? 🔔This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know...
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Season 2
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Episode 7
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1:11:39
58. The power of PR: 1.2 Billion views from 67 pieces of PR coverage
In this episode of The Medical Device Marketing Podcast, we're back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage!To find out her story and how she did it list...
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Season 2
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Episode 6
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48:32
57. Cutting through the noise: What medical device marketers need to know about PR
In this podcast, we sit down with Gloucester Road PR's Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from:🤔 What PR is (and how it differs from social media and paid ads)💭Why PR is still an ...
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Season 2
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Episode 5
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43:49
56. Effective use of market access to get your technology to patients faster
In our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster. ...
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Season 2
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Episode 4
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41:21
55. Understanding market access: Aligning medical devices with healthcare needs
In this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach pati...
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Season 2
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Episode 3
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1:05:23
54. Implementing market research across the product lifecycle
Unlock the potential of your medical device with insights from market access experts. In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its dir...
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Season 2
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Episode 2
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37:22
53. Demystifying market research: Essential insights for medical device marketers
We’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers. In this episode, we’re joined by Guy Pascoe, co-founder o...
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Season 2
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Episode 1
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32:08
52. Do you need different pages on your website?
Looking to create a more specific website for your audience? Listen to our latest podcast on how you can design your website to become a more targeted journey for your audience.
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Season 1
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Episode 52
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15:11
51. What information should you have on your website?
Is your website really telling your audience what they need to hear? 🎧 👇Or are you falling into the common pitfall of:'I will just include everything. Then my audience can find what they need?'Find out how to avoid this...
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Season 1
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Episode 51
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30:23
50. How can video boost your closing rate?
Did you know that introducing video into your marketing can help boost your closing rate? In our latest podcast, we cover the top ways in which you can use video to draw in those all-important leads. Check out our Learning hub ...
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Season 1
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Episode 50
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18:03
49. Top 3 things you need to do to optimise your sales force
Have you been making the most out of your sales force? Are you looking for a way to increase your sales team's efficiency? In our latest podcast, we talk about the top three ways in which you can make sure that your sales team is w...
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Season 1
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Episode 49
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12:01
48. 7 mistakes that you're making on your website
Worried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fix them with our latest podcast.Check out our Learning hub here to read all our articles: ht...
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Season 1
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Episode 48
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30:03
47. The top mistakes that will kill your messaging
In our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the foundation of your marketing so make sure that you get it right.Check out our Learning hub here to r...
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Season 1
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Episode 47
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23:40
45. Paid healthcare ads: Worth the investment?
Are you considering investing in paid ads but you don't know if it's right for the medical device marketing industry?Well, we have the right podcast for you. Join us on our journey where we talk about paid ads and what they mean for the...
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Season 1
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Episode 45
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16:20
44. Mastering interactive video in the medical device space
Mastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revolutionising medical device training and education in our latest podcast episode.Check out our...
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Season 1
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Episode 44
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16:19
43. 2024 marketing predictions: What's next in medical device marketing?
Check out our latest podcast episode, of the Medical Device Marketing Podcast. We're unpacking the biggest trends and strategies that are shaping the future of the industry. Tune in for some insightful predictions and tips to stay ahead i...
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Season 1
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Episode 43
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15:51
42. Finding the perfect fit: Selecting a marketing agency
Choosing a new marketing agency? Are you unsure of the types of questions you should ask to ensure they're the right fit for you?In our latest podcast, we talk about the top things you should think about when making t...
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Season 1
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Episode 42
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16:54
41. Why in-house marketing is the right move for medical device companies?
Should you to bring your content marketing in-house? Although we're an agency we believe you should as the benefits of doing this significantly out way the negatives, when done right. Claudia, Jenna and Hannah discus...
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Season 1
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Episode 41
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23:36
40. What are the quickest ways of boosting your ROI in marketing?
Looking for some quick-win marketing tactics? Curious about which marketing activities yield the quickest ROI? Listen our recent podcast episode as Gamze and Claudia delve into strategies that promise swift and effective returns. Th...
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Season 1
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Episode 40
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20:56
38. Why are people unsubscribing from my emails?
Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h
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Season 1
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Episode 38
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15:56
39. What you can and can't show in medical device marketing?
Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h
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Season 1
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Episode 39
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17:06
37. How does "They Ask, You Answer" support your sales team?
Are you looking for ways to supercharge your sales team?Your sales team are one of the most important part of your business so why not give them the best support possible with "They Ask, You Answer" content strategy?In our...
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Season 1
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Episode 37
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15:10