The Medical Device Marketing Podcast
Expert insights on what really works in medical device marketing.
Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders.
Disruptive insights. Real-world strategies. Better marketing.
The Medical Device Marketing Podcast
60. Building a compliant distribution strategy: Essential insights for device marketers
Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of.
What you’ll learn:
- The roles of manufacturers, authorised representatives, importers, and distributors
- Why service level agreements (SLAs) matter in medical device supply chains
- Key regulatory considerations for marketing compliance and approved claims
- The risks of supply shortages and how they impact manufacturers and distributors
- The challenges and benefits of launching in the EU, UK, and US
If you work in medical device marketing, sales, or distribution, this episode will help you navigate the complexities of compliance and market access.