The Medical Device Marketing Podcast
Expert insights on what really works in medical device marketing.
Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders.
Disruptive insights. Real-world strategies. Better marketing.
The Medical Device Marketing Podcast
Why medical device usability testing matters: Expert insights from Professor Clutton-Brock
In this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development.
From building high-fidelity simulation environments to advising during the UK's COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety.
The conversation covers what usability testing involves, the difference between usability and human factors, and why regulations are increasingly demanding evidence of usability. We discuss real-world examples where small design oversights had major implications and explain how structured usability studies can dramatically improve a product's adoption and longevity.
Finally, for startups and SMEs, Professor Clutton-Brock outlines how his team supports usability studies from early CAD concepts to first-in-human trials. This is all within a uniquely realistic, adaptable, and confidential environment.
If you're developing new medical technologies, this episode is important listening to ensure success both pre- and post-market.
To discuss usability testing for your device, get in contact with Professor Clutton-Brock's team please visit https://www.hrc-devices.nihr.ac.uk/