Middle Earth - China’s cultural industry podcast
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
Middle Earth - China’s cultural industry podcast
Latest Episodes
#112 - The rise of Fangyan (local dialect)'s content
Recently, a Chinese film DEAR YOU (給阿嬤的情書 - 2026) broke the country box office. This historical / family / period drama was shot on a mere 14 million yuan budget ($2 million), and yet made over 1.8 billion yuan ($265 millions). But what’s inter...
#111 - Are filmmakers still going to have a job? The latest on Chinese A.I. filmmaking's leapfrog advance
18 months ago, we released our episode #99 examining how AI was being used in films, documentaries, and advertising. At the time, most of the more compelling AI-driven work was confined to short-form content. But Chinese content creator and sto...
#110 How Chinese cities are reinventing themselves after the urban boom
China's building boom can now be declared over. Yet what awaits for the 940 million city dwellers living in Chinese cities? Featuring- Éric LE KHANH : architect - LIU Jue (LJ) : managing editor at TWOC- Jing...
#109 How Chinese stories are going to the Cannes Festival
As the Cannes festival ends, we interviewed some key player regarding how the biggest film festival in the world impacts Chinese cinema.Featuring- Cao Liuying : Parallax Films - Sales Agent- Clément Magar : Fortissim...
#108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s
Nostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China's GDP growth slows and the future feels uncertain, consumers are increasingly drawn to products and stories that evoke the past. Whether it’s retro snacks or hit T...
