Ecommerce and short-video app Xiaohongshu (小红书 or RED), or RED, has been booming in china. Yet what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic?
Miro Li : Founder of Double V. Consulting & CHINAble Academy
Rose Zhu : Xiaohongshu/KOL lifestyle influencer
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Answers to the quiz
- Xiaohongshu’s founders are Miranda Qu and Charlwin Mao.
- Because of some adult content, Xiaohongshu got the nickname Xiaohuangshu.
- Fan Bingbing 范冰冰 has the biggest account on Xiaohongshu.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.