Middle Earth - China’s cultural industry podcast
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
Middle Earth - China’s cultural industry podcast
#106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)
It has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business opportunities for international content creators?
Featuring
- Jim Fields: Relay Video - CEO
(小红书: Jim技术咨询)
- Lucy Lv: Culture news reporter
(IG-TT: nihaolucylv)
- Wang Zichen: Policy Expert
(www.pekingnology.com)
To go further
- Middle Earth episode #50 Xiaohongshu : Marrying content and e-commerce
- TWOC's article Seeing RED: The Rise China’s Hottest Trend-Setting App by Hatty Liu
- TWOC's article Parallel Worlds: How A Lifestyle App Shed Light on China’s Education Gap by Outside the Fifth Ring (五环外)
- Dr. Candise Lin who bridged RedNote And Tiktok in 2024: @drcandiselin
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch!
Chinese speaker? Follow our Bilibili account 阿拉丁_说电影 or RedNote (阿拉丁说电影)
The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.
