Ops Cast

Marketing Ops Strategy with Lindsay Rothlisberger of Zapier

April 29, 2022 Michael Hartmann, Mike Rizzo and guest Lindsay Rothlisberger Season 1 Episode 54
Marketing Ops Strategy with Lindsay Rothlisberger of Zapier
Ops Cast
More Info
Ops Cast
Marketing Ops Strategy with Lindsay Rothlisberger of Zapier
Apr 29, 2022 Season 1 Episode 54
Michael Hartmann, Mike Rizzo and guest Lindsay Rothlisberger

In this episode we talked with Lindsay Rothlisberger, the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique. 

In addition, Lindsay shared her insights into:

  • How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centralize, what should remain centralized?
  • The challenge of technical debt and how to approach it.


Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the Show.

Become an Ops Cast Supporter
Our team of volunteers run this show and your support would go a long way!
Starting at $3/month
Support
Show Notes

In this episode we talked with Lindsay Rothlisberger, the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique. 

In addition, Lindsay shared her insights into:

  • How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centralize, what should remain centralized?
  • The challenge of technical debt and how to approach it.


Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.

Support the Show.