Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Episodes
168 episodes
The future of content and producers in the world of AI with John Pagano
Join us for an insightful conversation with John Pagano, Vice President of Digital Studios at Paramount/Nickelodeon, as he takes us on a journey through the ever-evolving world of content creation. Discover how John's impressive career has led ...
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Season 1
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Episode 150
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42:38
Buying Groups as an Extension of ABM with Alice Walker and Christine Maxey
Unlock the secrets to transforming your sales and marketing strategies with insights from Alice Walker and Christine Maxey of Lean Data. Discover how the introduction of buying groups is not only reshaping traditional methods but also elevating...
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Season 1
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Episode 149
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51:21
Operationalizing First Party Data with Vishnu Vankayala
Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexit...
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Season 1
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Episode 148
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44:16
How Your Role in Marketing Operations Will Evolve with Garrath Robinson
Garrath Robinson, founder and CMO of Rev-X-Cel, joins us to reveal the secret sauce behind transforming marketing operations from mere order-taking to a strategic powerhouse. His journey, which began with a college business venture, spans impac...
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Season 1
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Episode 147
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49:49
Data-Driven Marketing is Dangerous with Jonathan Hansing
What happens when a military intelligence officer turns tech entrepreneur? That's what we uncover with Jonathan Hansing, co-founder of Walabi, as he shares his intriguing journey from the US Army to shaping the future of marketing analytics. Li...
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Season 1
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Episode 146
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48:46
Organizational Readiness and How it Impacts Marketing Effectiveness with Tony Ferreira
Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency worl...
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Season 1
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Episode 145
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50:55
Really listen to your customers
Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools lik...
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30:52
How to Build the Case to Focus on Data Quality with Stefano Mazzalai
Ever wondered how a math enthusiast turned aerospace engineer finds his calling in the world of marketing? Join us as we sit down with Stefano Mazzalai, a seasoned expert in marketing technology and operations, who takes us through his unconven...
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Season 1
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Episode 144
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47:39
Be confident in your expertise
Discover the transformative journey of Julz James, a celebrated Marketo champion, as she unveils the secrets to a thriving career in the MarTech consulting world. Her story is not just a narrative; it's a roadmap for marketing professionals aim...
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28:31
Follow Your Curiosity
Embark on an adventure through the landscape of MarTech consulting with the guide extraordinaire, Bryan D'Andrea. Swap the predictability of agency life for the thrill of carving your own independent path as Bryan, a San Diego-based consultant,...
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30:02
Everything I learned about Marketing I learned as a Pro Wrestler with Devin Leshin
Imagine stepping into the ring of professional wrestling and how it could transform your approach to the corporate world. That’s precisely what happened to Devin Leshin, a marketing technologist at Microsoft, whose journey from wrestling fan to...
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Season 1
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Episode 143
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55:42
How Marketing Ops Can Turn Data into Actionable Insights with Adrianna Shukla
Unlock the secrets of data management in marketing operations with Adrianna Shukla, Director of Demand Generation at Snowplow. Join us as Adrianna shares her expertise on constructing a robust operational backbone that ensures data accuracy and...
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Season 1
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Episode 142
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51:38
A Marketing Ops Professional's Guide to Finance with Nick Araco
Join us as we engage in a dynamic conversation with Nick Araco, the visionary CEO and founder of the CFO Alliance. What if finance roles were not just about numbers but also about building community and collaboration? Nick sheds light on his jo...
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Season 1
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Episode 141
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48:22
How can AI Reinvent Marketing Ops and Analytics with Chris Golec
Joining us today is Chris Golec - a serial entrepreneur - who is currently Founder & CEO of Channel99, a company that leverages AI to help companies improve B2B marketing programs and invest in growth. Prior to Channel99, Chris has been act...
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Season 1
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Episode 140
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46:32
Driving CDP Adoption at a Large Organization with Sangeetha Parsan and Mary Wallace
Today we are joined by Sangeetha Parsan and Mary Wallace from Informa to talk about the lessons learned from rolling out a CDP at a global enterprise organization.Sangeetha is Vice President, Professional Services at Informa. She has bee...
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Episode 139
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44:47
Establishing MarTech as a driver of measurable business impact with Mirko Roettgers
Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienc...
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Season 1
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Episode 138
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55:01
Lessons Learned from the Origins of Slack with Johnny Rodgers
Join us as we sit down with Johnny Rodgers, one of Slack's original employees. During his time at Slack - from the beginning until post-acquisition - Johnny wore several hats. Earlier this year, he and some other former early employees started ...
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Season 1
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Episode 137
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53:23
From Order-Taker to Strategic Partner: Transforming Your B2B Marketing Operations Mindset with Eric Hollebone
In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They d...
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Season 1
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Episode 136
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54:21
Lessons Learned from an OG ABM Expert with Jessica Fewless and Andrea Frazier
Can the latest ABM technology truly revolutionize your marketing strategy, or is there more beneath the surface? Join us on this compelling episode of OpsCast as we sit down with Jessica Fewless and Andrea Frazier to explore the oft-misundersto...
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Season 1
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Episode 135
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52:52
Is Moonlighting Cheating?
Embark on a journey through the dual worlds of Tom Keefe—by day, a dedicated Director of Marketing Operations at Engagio; by night, a savvy MarTech consultant with an entrepreneurial spirit. This episode peels back the layers of moonlighting in...
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27:03
Marketing Ops as a Path to COO with Stephanie Valenti
Ever wondered how transitioning from restaurant operations to sales can shape an executive career? Meet Stephanie Valenti, our guest who has navigated this unique path with remarkable success. In this episode, Stephanie shares her journey from ...
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Season 1
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Episode 134
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47:33
Introducing the Society of Martech Consultants
Embark on a journey through the world of MarTech consulting with us, Courtney McAra and Grant Gregorian. Together, we peel back the layers of our industry, revealing the triumphs and trials that come with the territory of being consultants. Tap...
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16:27
Practical tips for Project Management with Blaine Tetterton
Unlock the secrets of effective project management with Blaine Tetterton, who brings her wealth of experience from theater management to marketing and revenue operations. Blaine's journey is nothing short of fascinating, and in this episode, sh...
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Season 1
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Episode 133
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59:31
Lessons Learned in a Shifting Landscape for an Entrepreneur with Vivian McCormick
What motivates a seasoned lawyer to swap legal briefs for bed linens? Tune in as we sit down with Vivian McCormick, the brilliant co-founder and CEO of Wilet, a Canadian linens and bedding company. Vivian takes us on her transformative journey ...
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Season 1
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Episode 132
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1:03:21
Marketing Ops isn't Marketing - The Spicy Hot Take
Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the ...
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Season 1
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Episode 131
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46:40