Fintech Focus

The Fine Art of Customer Acquisition

March 01, 2019 CSI Episode 15
Fintech Focus
The Fine Art of Customer Acquisition
Show Notes

We spoke to 220 banking executives for our Banking Priorities 2019 study, and 71% of respondents said new customer acquisition will be a major tactic toward reaching their revenue goals this year. So how are banks stepping up their acquisition games in 2019? We discuss with Valerie Woodrum, vice president, retail operations and process improvement manager at Illinois National Bank; and Laura Ryan, product manager with CSI.