Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Peer Effect
The PR Playbook That Actually Drives Revenue (Hint: It's Not Press Releases) - Harrison Duhr
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PR feels like an unquantifiable luxury when you're trying to hit profitability. But Harrison Duhr has helped hundreds of startups use media to drive actual business outcomes - fundraising, hiring top talent, and landing ideal customers.
As Head of North American Brand at London and Partners, Harrison's secured coverage in CNBC, Bloomberg, Fortune, and TechCrunch for startups scaling between the UK and US. But his approach completely flips the traditional PR playbook.
Here's what makes this different:
Harrison's not talking about press releases or chasing tier-one publications on day one. He's showing you how the PR landscape has fundamentally shifted - and why the independent media trend is where smart founders are focusing their energy now.
You'll learn:
Why Wall Street Journal coverage isn't the right first move (and what actually builds momentum)
The independent media opportunity that's wide open right now - and why journalist-turned-founders are your ideal partners
How to build PR relationships that tangibly support fundraising rounds, customer acquisition, and hiring
The one tactic that puts you in rooms with investors and ideal customers without any cold outreach
Why testing your narrative internally comes before pitching externally
The cultural nuance between pitching in New York vs. London that trips up most founders
The reality check: This isn't quick-win PR. Harrison built a Bloomberg partnership over 8 months. But those relationships compound - they drive business outcomes, not just vanity metrics.
If you've been treating PR as "nice to have," this episode shows you exactly how to make it drive revenue.
One action: Listen to the end for Harrison's single recommendation every founder should act on immediately.
Questions? Email hello@peereffect.com or find us on LinkedIn.
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