Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Peer Effect
Latest Episodes
How To Actually Take A Holiday As A Scaling Founder
Elena's question this week: "I feel like I can't go on holiday." James and Freddie don't treat it as a work-life balance question. They treat it as a test most founders are avoiding.They get into what a real week away actually reveals ab...
.png)
3 Blind Spots That Quietly Stall Scaling Founders
Three patterns kept showing up across every founder, operator, and investor James spoke to this season. The ones that quietly cost the most, because the person inside them couldn't see them.This episode names all three, with the moment f...
Why Some Underperforming Team Members Can Never Be Fixed
James Johnson and Freddie Birley take on a listener question this week: what to do when you're wasting energy being frustrated with your team.They land on a distinction between two types of underperformer that most founders have never se...
.png)
Why Your Customer Feedback Is Lying To You
Cat Agostinho built Imagen Insights on a bet that most brands get wrong: real, unedited feedback from real people beats any dashboard, survey, or assumption a company makes about its own audience. Tomorrow Group agreed enough to acquire it in M...
.png)
I Don't Care About My Product Anymore
Every founder hits this point eventually, and almost nobody says it out loud. A listener wrote in with a question a lot of Series A founders are quietly asking themselves: what do you do when you've built something that works and you just stop ...
.png)
