Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Peer Effect
Latest Episodes
What a Hired Operator Sees That You Can't | Bethany Ayers
Bethany Ayers, CEO of Metomic, has scaled businesses from the inside - as COO, CRO, and now CEO - and she has a very clear view of what founders get wrong when they think they need to hand the keys over. The insight she shares here will make mo...
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How Do You Stabilise Your Team When Nothing Is Certain? | Peer Effect Post Bag
Ben asked how you hold a team together when you can't give them certainty. James and Freddie get into why that framing is already part of the problem - and what good leadership actually looks like when everything is shifting.If you've be...
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How to Know If Your Marketing Is Built on Guesswork | Will Gadsby Peet
Will Gadsby Peet has been a fractional CMO across hundreds of business models. The pattern he keeps coming back to has nothing to do with channels, budgets, or agencies.Most founders lose touch with the one thing that made their early gr...
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Overwhelmed by AI? Here's How Founders Are Actually Dealing With It
Beth asked what most founders are thinking but haven't said aloud: how do you make decisions about the future of your company when AI is making everything feel uncertain?James and Freddie get into what's really sitting underneath that qu...
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What 19 Founders and CEOs Taught Me About Scaling | Season 6 Mid-Season Breakdown
19 founders. Rockets, guinea pigs, co-CEO structures, a community of 200,000 built in two years. Every conversation different. Three patterns kept coming back.James breaks down what's actually moving across Season 6 — why the founders ga...
