#347 - Communicating Gallus’s Reinvention Story: Jana Bachstein on Heritage, Change and Connection

What role can marketing play in the transformation of a century-old industrial company?

In this episode of the FuturePrint Podcast, Marcus Timson speaks with Jana Bachstein, Head of Marketing at Gallus Group, about brand, communication and the importance of making industrial technology more tangible, accessible and memorable.

Jana joined Gallus three and a half years ago after working in B2C e-commerce and performance marketing. Arriving from outside print gave her a fresh perspective on an industry whose products are everywhere, but whose innovation is often poorly understood. She discusses the challenge of translating complex technology into engaging stories that connect with customers while remaining authentic to the company’s heritage, expertise and culture.

The conversation explores why effective external communication must begin with internal listening and alignment. Jana explains how working closely with colleagues across R&D, product management, sales and applications helped her understand Gallus before communicating its transformation to the market.

She also considers how marketing can move beyond promoting machine specifications to demonstrate genuine customer value. This thinking has influenced the communication surrounding Gallus Classics, System to Compose and the wider vision for smart, connected production.

The episode also examines the Gallus Experience Centre as a physical expression of the brand, bringing customers, employees and more than 20 industry partners together to exchange ideas and build trust.

Finally, Jana reflects on balancing heritage with modernisation, maintaining momentum after major events such as Labelexpo 2026, attracting younger talent and helping Gallus communicate its next chapter with clarity and confidence.

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Transcript

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Welcome And Guest Introduction

Speaker 0:02

Welcome to the latest episode of the Future Print Podcast. I'm really happy to have with me today, for the first time on the FuturePrint Podcast, Jana Backstein, who is head of marketing at Gallus. Welcome to the podcast, Jana.

Speaker 1 0:20

Thank you. Thank you for having me. Super excited.

Speaker 0:23

Yeah, yeah. It's great to have you a part, just so people listening understand. I visited Gallus a couple of months ago now, and Gallus have worked with FuturePrint for many years, been a real early adopter. And although I knew that Gallus had done a great job and transformed the business and been highly innovative and so on, the visit to Gallus was a real eye-opener for me. The place, the people, the energy, the enthusiasm, the unity, the experience centre itself is an incredible space and very cleverly done to align with the strategic vision of the business. And obviously, we've had Dario as part of the podcast. Dario Uberti is CEO a couple of times, and Dario has spoken at our events. But it struck me that the marketing um strategy and delivery at Gallus has been really instrumental to the success of the business. And I I thought it'd be fantastic to have Jana on the podcast to focus on her experience at Gallus and following and picking up some of the the threads. So a bit of a long intro there, Jana, but I wanted to share that because the visit was so inspiring actually for me to see, as well as it being a beautiful St. Gallen being beautiful and the mountains wonderful and everything else. But actually, the experience at Gallus was a mating. Um to get us going, Jana, would you mind um introducing yourself, your backstory, and and and the kind of role that you have at Gallus?

Jana’s Route Into Gallus

Speaker 1 2:05

Yes, sure. So uh thank you. So my name is Jana Bachstein, as you already said, and I'm with Gallus now for the past three and a half years. Um, I was always very passionate about advertising, creative designs, and creating content and developing concepts that make products tangible, inspiring, and memorable. And before joining the printing industry, I actually worked in performance marketing for a B2C e-commerce company. And after some years in that environment, which was obviously completely different, uh, I was looking for a new challenge and a new opportunity to broaden my experience. And ultimately, this led me to Galus. And today I'm the head of marketing and responsible for all marketing-related activities across the company. Um, so for example, the marketing strategy, the brand management, campaigns, content, samples, and obviously the events, um, so the trade shows and the open houses we do in the Experience Center. And yeah, over the past few years, I have had the opportunity to support Galus through this exciting period of transformation, as you already said. Um, and yeah, helping communicate our vision, the innovations, and also the heritage to the customers and the wider industry.

Speaker 3:27

Yeah, yeah, it's been a it's been a fantastic journey, hasn't it? And I think for you personally as well, in terms of development and growth as a as a professional. Um intrigued, obviously, because you're I I'd sort of guess that you're a little bit younger than me. So you're quite a young leader with a big role within the business, which is um which is interesting and and not that common. Um, so I wanted to pick that up really coming into print as a young professional. And I I know speaking to many people that are involved in printing in one way, shape, or form, that print has a habit really of perhaps surprising people when they first come into the industry. Um and uh from the outside, it can look like a technical, fairly dry manufacturing sector, but once you're inside, you quickly see the pace of change, customer pressures and innovation, and perhaps also the strong relationships. What was your experience when you joined Gallus? What surprised you most when you first joined and started to understand the label and packaging sector from the inside?

Discovering The Hidden Tech In Labels

Speaker 1 4:27

Um, yeah, so as you already said, um when I joined Gallus, one of the things that surprised me most was how much innovation and technology sits behind something that many people see every day without really thinking about it, or at least that was the case for me. Um, because labels are everywhere, and from the outside they can seem quite unspectacular. But once I started learning about the industry, I was really fascinated by the technology behind it and the possibility the possibilities it can create. Um for example, in the beginning, in the first few weeks, I always like walked through the supermarket with my boyfriend, showed him some samples on bottles or anything, and spent extra time looking at all the labels applied. And I feel like he really thought that I'm going crazy with this. Um, but yeah, it was really impressive, and to see all of that really, really got me. Um so I also think that the whole level of innovation across the entire value chain from printing technologies and automation to new materials and sustainability solutions also got me and was super surprising. And also how much progress is driven by partnerships in general and the collaboration between the different players in the industry. So, yeah, in total, I had the impression that the market is very dynamic, um, it's constantly evolving, um, also in response to the customer needs, the expectations, and um the industry trends, and that combination um is what makes the label and packaging sector really exciting to me.

Speaker 6:11

Yeah, and and like you said there, it's it's it's relatable, isn't it? Like when you look at the applications, the variety that and so on, that you can't we all come into contact on a daily basis, it suddenly becomes more real, doesn't it? And understandable as well. So uh as you've become perhaps more you've been a few years now at Gallus, and you've been more you know become more embedded in the industry, I guess, in a way. What have you what do you think you've had to learn in order to understand the company beyond perhaps just a product portfolio? Yeah, maybe custom relationships, culture, heritage, long-term expectations that shape what Gallus stands

Learning Print From The Inside

Speaker 6:50

for today.

Speaker 1 6:52

Yeah, I mean, as I'm coming from a completely different industry, it was like when I joined Gallus, it was as if I'm learning a new language. I mean, as you said, the process, the substrates, the technologies, everything was completely new and it was also very overwhelming. But I must say that um the colleagues at Gallus they were so happy to share their um knowledge, their experience, and also their passion that it also quickly became fascinating to me. And we other than that, um, I also got a better understanding for the challenges our customers face and the role that innovation plays in their success. The more I learned, the more I realized also how exciting and diverse um the printing industry really is. And um it was also impressing to see the culture behind Gallus, um, because I think Gallus combines really the strength of a global company um with being part of Heidelberg, but also still having a strong sense of heritage. And this felt very personal. Um, or I mean Gallus feels very personal, and we have strong relationships and expertise, and that was really something that I first had to experience myself and to really understand how everything is going here, and how um long term our approach is also.

Speaker 8:24

Yeah, and and and also I guess you being a young voice and a young leader inside a hundred-year-old company is um, I guess, an interesting one because it's a very dynamic sector, but it could has a long history, doesn't it? I guess more than a century of history behind it. As someone from a younger generation coming into that culture and environment, how did you experience perhaps that heritage? Did it feel like a responsibility, an opportunity, or both?

Handling Heritage While Driving Change

Speaker 1 8:54

Uh yeah, I mean, a hundred years of a company is naturally very impressive. And when I first joined, I wondered whether such a long established company might be a little too set in its ways, maybe also. Um, but once I became part of the organization, I quickly realized that the opposite is true. Why Gallus is um rightly proud of its history, it is also a company that continuously evolves and adapts to changing market conditions and customer needs. I mean, that's in our DNA and new technologies. And for me, that changed my perspective um completely because I no longer saw the heritage as something that could hold the company back, but rather um as a strong foundation for future growth. And the real challenge and um opportunity is to preserve um the values, the expertise, and the reputation that have been built for so long, and still continuing to modernize and embrace new ways of thinking. And I believe that balance between honoring the past and shaping the future is one of Gallo's um greatest strengths, and um it's something I find very inspiring.

Speaker 10:10

Yeah, so it's as you say, it's keeping the respecting the past, but but driving the future as well, isn't it? Um because obviously you joined at a particularly important time in the company's history as as the business was evolving quite significantly, its direction and strengthening its market presence. Um, and I guess also investing in new technologies to help that happen, to help make that happen and shaping its next chapter in a deliberate way. That that's important that context, because your perspective is not only that of a young, I guess a young professional entering print, but someone experiencing a heritage industrial company while it is actively changing. And actually, I use the word transforming because I do think I do think that, although it's a stronger word, it it it it as far as I could see, that was the story and what it is happening at Gallance. I guess with that in mind, before any company really can can start communicating externally, really with confidence, because confidence is important, isn't it, to instill that with with your customer base? I guess it has to understand itself internally. I I got the impression that you're very internally aligned when I was there. From your perspective, how important was it to listen first to people like colleagues, engineers, customers, to build that clear sense of where the company was going before telling perhaps the story externally? How important was that for you?

Listening First To Tell The Truth

Speaker 1 11:39

Um so I mean, in general, communication is a very important tool to align, and we also used it to help people understand not only what Gallus is changing, but also the why behind it. Um and for us, credible communication needs to be grounded in the authentic experiences and ensure that the story presented externally is also consistent with the reality inside. So that's why listening first was um essential, especially um for me in the beginning. I wanted to understand Gallus before communicating its story externally, and that also meant to spend extra time with uh product management, with our RD, with sales, of course, with our application teams who actually work on the machine and also with um Heidelberg and learning more about um Gallus, the expertise, and also the future ambitions that there are. And the more I listened, um, the clearer Galous' direction and strength became. Uh, Galous transformation story has felt even more credible and compelling because it really connected where the company wanted to go to, which um ambitions we had. And um yeah, so it was an easy one to transfer what we saw internally to the external. It was quite clear then after getting um like in-depth insights into all the different um teams here at Gallus.

Speaker 13:16

Yeah, interesting. And also, I guess that's so in critical, isn't it? So that it's authentic, it becomes authentic and genuine. And you know, it it didn't need a huge rebrand necessarily as such like that, but actually being respectful, but equally improving how the communication reaches customers. Um, and also because you know, when people talk about innovation, often we think about brand new, you know, disruptive new platforms, features, or digital capabilities, but but I guess Gallus is in an interesting position, isn't it? Because the future is not only about next generation digital, it is also about initiatives, I think called Gallus Classics, which extend life and value of existing presence. How do you think that balance reflects what Gallus stands for as a customer, as a as a company? And how do you see the balance between perhaps respecting what has already been built and helping customers move

Innovation Beyond New Machines

Speaker 14:16

forward?

Speaker 1 14:18

So um, for us, innovation is not necessarily only launching new technology, um, innovation is about creating real value for customers, which is why we support both the existing and the future investments. So, on one hand, as you already said, we have um Gallus Classics, our refurbishment business, where we help customers extend the life and the value of the process. Um, because obviously many customers want to get the most from their equipment, which already have been there for many years, and we are committed to help them. So that's one side of innovation. And on the other hand, we are still very proud of our um new solutions such as the system to compose, um, with which we are opening up um completely new possibilities for our customers. Um so I think it's not especially within um the system to compose, it's important that we did not only recognize that every that the technology is the only thing that's important, but there is also the entire ecosystem, including the equipment, but also the consumables, the software, the work for the training and the support, which also needs um sometimes innovation to help the customer further. And I believe GADUS is particularly strong at bringing um existing and future solutions together, and we respect what has been built, um, while we still try to continuously help our customers going forward, and that's why we have these different kinds of solutions, different kinds of initiatives within our portfolio, and to really support the customers wherever possible within their journey as well.

Speaker 16:06

Yeah, and that's you mentioned system to compose because it it's a vision and a strategy that really aligns with the changed market we live in, a struct the struct recognizing that structural shift and developing a portfolio of products that align with it and uh enable flexibility and stuff, and like which is a fantastic idea. Um so Gallus has introduced this idea, this big idea that the system to compose platform to your broader vision around smart connected printing. I uh equally though, converters hear a lot of technology claims in the market, don't they? A lot of

Cutting Through with the System to Compose

Speaker 16:48

um opposing, sometimes highly attractive claims in the market. How do you begin to cut through that noise and demonstrate that these ideas or your ideas are worth paying attention to and that they are not just sort of innovation or technology for technology's sake?

Speaker 1 17:08

So uh the key for us was to start with the customer challenges and not with the technology itself, and because today many converters are facing uncertainty, labor shortages, and increasing pressure to automate, um, while also looking for investments that support like future-proofness and long-term support. Um, that's why we made those challenges the starting point for our developments, and they later also have been shaped through close collaboration with converters and partners. And I think this customer-led approach gives us confidence that these innovations will um resonate with the market because they are designed to solve real day-to-day challenges on the production floor, and we are not introducing just the technology for technology's sake. I think that's super important. And from a marketing perspective, um, this thinking also influenced the way we communicated the concept. We wanted to move beyond simply talking about features, um, specifications, and technical capabilities. I mean, of course, those things are important and will be important um also in the future, um, but they are not what customers ultimately invest in. And that's why we introduced um this new solution with the claim um compose your print masterpiece, because it reflects the freedom, the flexibility, and the confidence that customers gain through this new concept, um, rather than we only focused on the technological technology technology that can do it. So, yeah, ultimately that's how we try to cut through those those noises. Um, we connect technology with um real business challenges and demonstrate the value it creates um for people and businesses and not just for the production floor.

Speaker 19:07

Yeah, yeah, absolutely. And I and I guess in a way you're enabling your customers to change strategically by having access both to your experience but equally your technology to choose to make the right choices and the right investments that help them continue to deliver value and and respond to fast-changing demand. And I suppose that's where it's so important, as I mentioned, your ex the Gallus Experience Center at the beginning, that experiencing that for themselves or people experiencing, or your customers experiencing the company for themselves rather than only hearing about it, perhaps through announcements or messaging.

Experience Centre As Industry Hub

Speaker 19:47

So the Gallus Experience Centre is a fantastic, inspiring place of learning and innovation. But then equally many companies have demo centres or showrooms. But on my experience, the exp my experience of the Experience Centre, it feels more like a genuine reflection of Gallus' identity and a statement about how you work with people and your partners as well as your customers. Give us your perspective on what you think elevates it beyond just a showcase and a marketing showroom and makes it a real expression perhaps of Gallus' culture of collaboration, customer partnership, heritage, and innovation.

Speaker 1 20:28

So from the beginning, the Galles Experience Center was never intended to be just a showroom, and instead it was really designed as an industry hub where customers, partners, and experts can come together to exchange ideas, learn from each other, and develop innovation and collaboration. Um while we still wanted to give visitors the opportunity to explore what Gala stands for and our heritage. That's why we, for example, also have this time tunnel with um the Gallus history in it. Um yeah, so what I think makes the Galax Experience Center very important and special is um the openness of the concept. We have over 20 partners represented in the experience center. Um and this really shows that we believe that innovation is not happening in isolation and the best solutions are often created when different perspectives and areas of expertise are coming together. Um so yeah, I think that makes the Guys Experience Center very important. Um and I mean I still remember, for example, from the lounge of the Experience Center in 2023, um I had a conversation with a customer, and after spending the entire day at the experience center, I asked him. What he had or what impressed him the most. And he said that especially the conversations he had throughout the day with us, with the team, and obviously also our partners, and the ideas that evoked from that really changed something. And for me, that was a powerful reminder of what the Experience Center is really about, because technology will always be important. But what customers often value most is inspiration, collaboration, and having a trusted partner and a partner network who helps them navigate change and identify these new opportunities that are in the market. And that's exactly the environment we created with the Experience Center. So I think, as you said, it's a physical expression of what Galus stands for. It still combines our heritage with innovation, but it also keeps us close to our customers, which is super important for us.

Speaker 23:02

Yeah, and clearly collaboration is a big

Why Collaboration Shapes The Future

Speaker 23:06

ingredient of Gallus success. And I guess it leads to joint success with Gallus and your partners and customers, which is uh which is fantastic. So, what do you think the willingness to collaborate says about the company and the kind of future it wants to help build?

Speaker 1 23:25

Um, I think it just shows our confidence and also openness as a company because we recognize that no single company has all the answers and that the best innovations are often created when different perspectives and expertises come together. And success requires collaboration across the value chain. And the more expertise and ambitions we have in the mix, the greater the opportunities for everyone will be to um thrive. So yeah, I think it just reflects what kind of future Gallus wants to build or help build, which is one that is just more connected, more collaborative, and really focused on solving the real customer requirements and changes together rather than just doing it in isolation.

Speaker 24:20

Yeah, and and sort of listening to you speak and thinking about, you know, your your your age group is very digital. You probably call digital natives. It's a digital marketing is so present and so um uh accessible and easy to feel that you're doing the right things there. And you you know, you're very your part of the generation is very comfortable with digital communication, yet Dallas is interestingly invested strongly in physical experiences, live demonstrations and face-to-face dialogue. What do you think in-person trust and experience why do you think rather in-person trust and experience still matters so much in an industrial sector like print?

When Digital Cannot Replace Trust

Speaker 24:59

Is is that face-to-face collaboration really so important?

Speaker 1 25:05

Yeah, I I think so. I mean, digital communication plays an important role, but when it comes to these major long-term investments, uh nothing can fully replace a personal experience. Customers want to see the technology in action, they want to see the presses um printing, they want to experience the print quality, they want to understand the solution better and how it can support their business. And I think that in face-to-face conversations, there's just a different level of trust created that cannot be created with digital communication only. Um, and also we see a different level of openness where customers openly talk about their challenges, and it's just way more easier in direct contact to explore the solutions that we can bring to them. So I think that digital channels are important and they are important to create awareness for Gallus and for the solutions, but the personal experiences um still are important and they create the confidence that Gallus is the right partner. And I mean that's also in our DNA again. We have really strong um customer relationships built over the past hundred years, um, and that's also what our customers really value. So I think both is important, but personally still also very important to us.

Speaker 26:36

Yeah, the the digital assists but doesn't replace. And I guess the um the input, you know, at the end of the day, people it's very rare. I imagine anybody invests in a press purely online, frankly. Yeah. Um continuing the kind of face-to-face experience. Late uh obviously, I I was at Label Expo last year, I spent some time on the Gallus booth, which was fantastic. It was quite unique, stood out, it was different. Um it felt like Label Expo was a moment where several perhaps parts of the whole story came together. Um your energy, the enthusiasm on the booth, the system to compose, experience centre, all the partnerships and a renewed, perhaps renewed sense of confidence among the Gallus people and culture and so on. Um, naturally, though, one when the show's over and the the real test

Keeping Momentum After Labelexpo

Speaker 27:30

comes afterwards, doesn't it? In customer follow-up adoption and pipeline and you know, actual closing deals and so on. From your perspective, how do you keep that momentum alive once the show is over? So the market sees that kind of continue in progress rather than just a successful, fun, energized launch moment.

Speaker 1 27:50

I mean, the show was just the starting point for us for deeper conversations with customers and um also beginning of long-term partnerships. So usually these events create excitement, um, but afterwards the work comes. So afterwards we go in dialogue, we provide demonstrations, we have trainings, we have ongoing support, and this um helps the customers in the end to achieve the real business results. Um so, as you said, Label Expo brought many elements of Gallus transformation together, but the long-term credibility really depends on the consistent execution. So that's why we have um prepared different customer success stories. We have a growing number of installations um over the year now, and we also see customers expanding into new application areas and all the positive feedback also from the Gaussian Print Academy. So there's still obviously after the show, there is still work that has to be done, still um some learning that needs to be enabled for the customer, and that's what we are intensively doing right now, also at Experience Center.

Speaker 29:07

Yeah, yeah, yeah. The number of things, and like you say, it's the beginning, and but equally the um you're continuing to gain the benefit of the learnings and continually adapt. And I guess what comes through it in all of this discussion really is that it's not only a technology

Putting People At The Centre

Speaker 29:22

story, it's a human one, isn't it? It's about the people behind the business, the partnerships around it, the culture, and and and that makes that change credible. Um just sort of thinking now, many industrial companies talk do still talk mainly about machines, frankly, specifications, performance, attributes, features, and benefits, which of course are important. Gallus talks a lot about people, partnerships, and purpose. What from your perspective, why is it important that the human side of the company is visible?

Speaker 1 29:54

I mean, yeah, I mean, as already said, I think in general, personal contact is just so important because at the end of the day, people don't build the relationship with our presses, they build it with the people. And we also see that many of our customers' um relationships spend years or even decades, as already said, and that level of trust is um built through collaboration and expertise and these personal connections. So that's why I think it's important to make the human side of Gallus more visible, even more visible than we might already do. Um, because every behind every machine and behind every innovation, there are passionate people who are committed to help the customers succeed. And um, for me, the combination of technological excellence and strong human relationship is a big part of what makes Gallus um special.

Speaker 30:55

Yeah, and that also mirrors a bit your what you were saying earlier about joining the industry and becoming inspired by it. It wasn't on your radar before, but you joined the industry and you suddenly were all uh had your eyes open to the potential possibility. Um and it is a thing because one of the wider questions for the print industry in general is how it attracts new people and shows them that this you know this sector is where they can make a real

Selling Print Careers To A New Generation

Speaker 31:20

contribution. Um, because unfortunately, print or the printing industry sometimes struggles to present itself as an exciting career path for younger people. How having now experienced the industry from the inside, what would you say to somebody your generation who has never perhaps considered print?

Speaker 1 31:40

So, to be honest, uh before I joined Gallus, I also wasn't sure whether this would be the right fit or the right decision. Um, but only because, as already said, I did not know um a lot about the printing industry beforehand. And um at that time, for me, what mattered most was um the people I work with and the challenges I get to solve and the impact I can have. And that's what attracted me in the end um to Gallus. But besides that, I generally think, and I was surprised by how exciting the print and packaging industry really is, because from the outside, many people see it as a traditional industry. And when experiencing it from the inside, it's incredibly innovative. It brings together topics like digitalization, software, of course, print, automation, sustainability, and in my position also creativity and communication. Um, so what I would tell someone from my or from a younger generation, even, is um to not judge the industry from the outside. I certainly did, and I was wrong. The industry is far more dynamic, um, international, and also rapidly evolving with great people and plenty of opportunities to still make an impact.

Speaker 33:01

Yeah, and as you said there, it's a sweet spot of relatability in the application and technological change. It's an advanced manufacturing sector, it's cool, it's it's it's highly innovative and um quite huge and global as well. It's it's actually uh quite fantastic. Um, just thinking about advice that you might give somebody else outside the industry, thinking that maybe they would like to become part

Respect The Past And Challenge It

Speaker 33:27

of the industry. What kind of advice would you give to perhaps another young person joining a heritage industrial company, perhaps one that is also going through potential in transformation? How do you balance respect for what came before with the confidence to bring new ideas? Because that's a little bit of a balancing act, isn't it?

Speaker 1 33:47

Yeah. So my advice would be to start by listening and learning from the companies and the teams. I think that's the most important thing. Um, because when you join a company with such a long history, there is usually a good reason why it has been successful for so long. And it's important to understand that. But at the same time, I don't think respect for the past means that you should be afraid to challenge uh the status quo and also bring a fresh perspective because they are also valuable. So for me, it's about respecting what has been built over decades, um, but also being confident enough to bring new ideas and different viewpoints.

Speaker 34:31

Excellent. Good advice. So yourself then, when look when people put look back on this period of Gallus' transformation in perhaps 10 years' time, what would you hope your own legacy at the company might be? And and also looking ahead, what are you most focused on helping to build next?

The Legacy Jana Wants To Leave

Speaker 1 34:50

So over the past years, um, Gallus has gone through an important transformation, and I hope I have contributed to making the journey more understandable for customers and partners and also employees, and that we make Gallus more tangible and also more accessible. And at the same time, I hope that while communicating where Gallus is heading, um, we never lost sight of where we are coming from. So, looking ahead, my focus will be to continuing strengthening the Gallus brand, communicating our values authentically, and helping shape the next chapter of Gallus in a way that combines heritage with innovation.

Speaker 35:35

Fantastic. And just final question now, really. Looking perhaps more broadly, what would you see as the best possible legacy for yourself and others of your generation in print, not just within Gallus, but in terms of what you helped bring to the wider industry?

Speaker 1 35:53

So, yeah, I hope our generation can help make the print industry more visible, more accessible, and maybe also better understood from the outside. Um, too often print is still fueled through outdated perception, as we already have discussed, and without recognizing how innovative and relevant the industry has become. So, if we can help change that perception, attract new talent, and bring fresh perspectives into the industry, that would already be a meaningful contribution. Finally, I would like our legacy to be an industry that is not only prepared for change, but confident and capable of shaping also its own future. I think that's important.

Speaker 36:40

Brilliant.

Final Thoughts And Goodbye

Speaker 36:41

Well, listen, thanks, Jana, for joining us. Congratulations to you and all at Gallus, by the way. It's it's uh a really inspiring transformation story and one that's continuing. And and um looking forward to um continuing to see that success. Appreciate you joining us and have a great rest of your day.

Speaker 1 37:03

Yeah, thank you too.