Be Tasmanian

Episode 3: The Problem Only We Can Solve

Brand Tasmania Season 1 Episode 3

Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode three.

https://tasmanian.com.au/episode-three-transcript