Be Tasmanian
Welcome to Be Tasmanian: a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
Podcasting since 2021 • 6 episodes
Be Tasmanian
Latest Episodes
Episode 6: Can We Get Shirley?
The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?Welcome to Be Tasmanian, a podcast about an impossible mission in a...
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Season 1
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Episode 6
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25:24
Episode 5: The Unifying Cultural Expression
You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the ...
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Season 1
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Episode 5
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24:25
Episode 4: What Do We Talk About When We Talk About Brand?
It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?Welcome to Be Tasmanian, a podcast about an impossible mission in...
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Season 1
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Episode 4
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26:30
Episode 3: The Problem Only We Can Solve
Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state ...
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Season 1
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Episode 3
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29:55
