Be Tasmanian
Be Tasmanian
Latest Episodes
Episode 6: Can We Get Shirley?
The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?Welcome to Be Tasmanian, a podcast about an impossible mission in a...
Episode 5: The Unifying Cultural Expression
You uncover the story, you build the brand, but now what? How can you use a cultural expression to unify the efforts of half a million people?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the ...
Episode 4: What Do We Talk About When We Talk About Brand?
It’s a confusing, intimidating, terrible word. For a lot of us it’s a logo. Even when we know it isn’t a logo, we end up fighting over logos. What IS a place brand?Welcome to Be Tasmanian, a podcast about an impossible mission in...
Episode 3: The Problem Only We Can Solve
Tasmania isn’t for everyone, and that has to be okay. Who are our people, and how can we make a strength out of everything we once saw as a weakness?Welcome to Be Tasmanian, a podcast about an impossible mission in a small state ...
