
Be Tasmanian
Welcome to Be Tasmanian: a podcast about an impossible mission in a small state at the bottom of the world. It’s about uncovering a hidden story that unites people, and using that story to inspire community action. It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
Be Tasmanian
Episode 6: Can We Get Shirley?
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Brand Tasmania
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Season 1
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Episode 6
The ultimate test of any economic development strategy: is your story good enough to convince talented people to pick up their lives and invest everything in you?
Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.
It’s about uncovering a hidden story that unites people, and using that story to inspire community action.
It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
This is episode six.
https://tasmanian.com.au/episode-six-transcript