As the Vice President of Digital Marketing for United Franchise Group, Chad Palmer has his finger on the pulse of the industry through the more than 1,600 franchise locations across 11 brands in 80 countries under his company’s oversight. In this episode Chad shares his insights on what it takes to build sustained, long-term franchise growth, the systems and tools they use to marketing across an affiliated family of brands, and how a big name sponsorship for the World Axe Throwing Championship took a different approach to create marketing impact.
As the Vice President of Digital Marketing for United Franchise Group, Chad Palmer has his finger on the pulse of the industry through the more than 1,600 franchise locations across 11 brands in 80 countries under his company’s oversight. In this episode Chad shares his insights on what it takes to build sustained, long-term franchise growth, the systems and tools they use to marketing across an affiliated family of brands, and how a big name sponsorship for the World Axe Throwing Championship took a different approach to create marketing impact.