When Tish Dahmen first stepped foot inside the Idaho Potato Museum, she knew it had a great story to tell, one that visitors can relate to. In this episode, Tish shares her story and what it takes to turn the simple potato into visitor experiences that engage, inspire and entertain.
RELATED: Find a Fascinating Storyteller for Your Next Event
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.