As American as cherry pie... Yes, you read that right. Everyone you talk with while visiting Traverse City loves it. This mid-sized city in Northern Michigan has a vibrancy, community pride and welcoming spirit that is without rival. The Tourism Academy's Stephen Ekstrom stopped by to visit and partake in the National Cherry Festival celebration. While there, he met with Trevor Tkach, a hometown guy and President & CEO of Traverse City Tourism.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.