Toronto's Superpower: Diversity, Design, and Destination Strategy with Andrew Weir

In this candid and thought-provoking episode of Business Class, Stephen Ekstrom interviews Andrew Weir, President & CEO of Destination Toronto, about the evolution of destination leadership, the power of curiosity, and what it takes to build a world-class visitor economy. Andrew reflects on his accidental entry into tourism, shares wisdom from two decades of experience, and explains how Toronto’s unmatched cultural diversity and global perspective are key to its success. With humor, humility, and insight, Andrew offers lessons for emerging professionals and seasoned leaders alike, reminding us that the best destination stories are still being written.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.