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Business Class: The Tourism Industry's Podcast
Business Class is a podcast for those looking to make a living in tourism and traveling well. We host smart conversations with interesting people who built satisfying careers in the tourism workplace. Presented by the academy at Learn Tourism | learntourism.org
Business Class: The Tourism Industry's Podcast
🎙 From Underdog to Record-Breaker: Mike Testa’s Sacramento Story
🎙 From Underdog to Record-Breaker: Mike Testa’s Sacramento Story
In this episode of Business Class, Stephen Ekstrom sits down with Mike Testa, CEO of Visit Sacramento, to explore how a city often overlooked on California’s tourism map is rewriting its story. Mike shares how 25 years with the organization—working in every department—prepared him to lead bold, risk-taking initiatives that fueled an 80% rise in visitation, from world-class music festivals to hosting Europe’s largest food conference. Along the way, he opens up about leadership, empathy, and the lessons that come from saying “yes” when it would be easier to play it safe.
📍 Visit Sacramento’s resources & events: visitsacramento.com
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
