Leading with Trust and Vision: Daniel Kuperschmid on the Business Class Podcast

After three decades in the hotel world, Daniel Kuperschmid took the leap from corporate hospitality to destination leadership—becoming President & CEO of the San Diego Tourism Authority. In this episode of the Business Class podcast, Daniel shares how trust shapes his leadership style, why leaving Hyatt was his biggest career risk, and how he’s working to showcase San Diego beyond its sunshine and beaches.

From rediscovering the city as a “tourist in his own town” to championing culture, culinary experiences, and diversity as competitive strengths, Daniel offers an inside look at what it takes to lead a major destination marketing organization today. Along the way, he reflects on lessons from his first hospitality jobs, the mentors who shaped his career, and the importance of saying “yes” to community engagement.

If you’re passionate about tourism leadership, destination marketing, or simply love San Diego, this conversation delivers fresh insights into the evolving future of travel.

🎧 Listen now to hear Daniel Kuperschmid’s story and his vision for San Diego’s tourism future.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.