Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
The Highs, the Lows and the Lessons - 2024 in Review with Sam and Phil
In this episode, we take you through an exhilarating year-end review of 2024, sharing the highs, lows and lessons from the industry. Learn how focusing on key performance indicators (KPIs) can drive your agency’s success, and discover the importance of maintaining team morale even in challenging times.
Sam and Phil discuss disciplined goal setting and the role of Agile Planning in achieving consistent growth. Hear about how Ashdown Jones not only hit but exceeded their targets, despite a tough market.
Plus, get an exclusive look at how becoming part of the AJ Mastermind program can revolutionise your business.
This episode is brimming with advice and insights to elevate your estate agency’s profile and performance. Tune in to get inspired and IGNITE your agency’s growth!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Maintaining focus on KPIs and team morale can significantly impact your agency's success.
➡️ Strategic planning and disciplined goal setting are fundamental for hitting and exceeding targets.
➡️ High-value home market penetration requires a roadmap and the right team in place.
Some great moments:
✅ “The New Year period is when other agents don't really know what to do. This is the period where you can add that extra percentage of market share.”
✅ “We've turned a negative beginning of the year to a positive, where the team felt stronger and clearer about their roles and KPIs.”
✅ “There should be a committed capital amount required to set up an agency, ensuring those entering are genuinely prepared and have a plan in place.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/