Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Episodes
219 episodes
Business Challenge? Hire!
Sam and Phil tackle the ongoing challenge of hiring and recruitment, from feeling stretched too thin and hitting financial ceilings, to making key decisions about when and who to recruit to enable growth.Many common business ob...
•
32:17
"How Holidays Helped Me Build The Biz"
Pack your bags because we’re going on holiday with Phil! How do holidays shape your business growth, motivation, and agency operations? Regular breaks can impact your mindset, family dynamics, and agency performance.Phil shares...
•
Episode 213
•
31:06
Women in Estate Agency with Clare Hughes
Sam is joined by Clare Hughes whose career journey went from London’s high street agencies to founding her own business with eXp. She shares how the landscape in East London has changed since the 2012 Olympic regeneration.Clare...
•
41:33
How to Manage (Not Micro-Manage) and Empower Your Team
How can you manage your team effectively without slipping into micromanagement? This week Sam and Phil explore the difference between leadership and management and discuss how the right structure for your estate agency can support growth and...
•
35:21
How to Go Viral with Liam Hussell - Marathon and Internet Sensation!
Have you seen the video? It even made the national news…“London Marathon runner gets tube back home and something special happens” (The Mirror)Watch it on TIKTOK <...
•
26:29
5 Key Levers You Can Use to Accelerate Your Agency's Success
This week, Sam and Phil take you through a hands-on agency audit, to highlight how regular check-ins on your website, social channels, lead generation, numbers, and processes can unlock consistent progress.There are practical s...
•
Episode 209
•
43:01
AI for Your Agency - How to Get Started with This Exciting Tool!
In this episode, Sam and Phil share recent experiments with ChatGPT and Perplexity, testing how these tools answer the question, “Who is the best estate agent in Windermere?” and what that means for your agency’s online profile. How is AI al...
•
33:54
This podcast will save you £££s
In this episode, we address one of the least exciting yet critically essential topics in the property sector - Anti-Money Laundering (AML). Phil highlights the steps estate agency owners should take to ensure compliance an...
•
23:00
Some Real Home Truths - Phil’s joined by wife Molly!
Find out what it’s really like to live with Phil Jones, as he is joined by his wife Molly (who also happens to be Sam’s daughter) on the Ignite Podcast this week! No topic is off limits as Molly talks about how Phil runnin...
•
43:46
Vinyl Machines and other Philisms
How do you cultivate loyalty from your clients past and present? By creating a sense of belonging and maintaining consistent touchpoints to enhance your relationships.Sam and Phil discuss the familiar touch in the client journe...
•
29:58
6 Conversion Tactics You May Not Be Using
In this episode, discover the power of strategic questioning and how it can shape your client interactions, driving results for your estate agency. Learn why selling results, rather than processes, creates a bigger impact and resonates with ...
•
18:24
Follow the Plan, Not Your Mood: Lessons from Sean Conway
SEAN CONWAY is almost superhuman! He has cycled around the world, run the length of Britain and climbed Mount Kilimanjaro… Dressed as a penguin! But what does this have to do with selling hous...
•
29:43
Phil: "How it felt to sell my house" so far...
What happens when the estate agent becomes the vendor? Selling your house can be a roller coaster ride from listing to viewings to getting an offer and this time Phil is on the other side of the fence… Discover how his experience of selling ...
•
Episode 202
•
29:32
How to Fix a Toxic Culture in 3 Months!
Here’s your chance to listen to an exclusive AJ Mastermind Webinar from Sam, which we’ve turned into a podcast just for you! Are you worried that there may be a toxic culture within your estate agency? Sam will tell you ho...
•
Episode 201
•
25:23
The Top 200 Tips from 200 Episodes of the Ignite Podcast!
Happy 200th episode of the Ignite podcast! Sam and Phil celebrate by reflecting on some of the top 200 tips from 200 episodes!Click HERE to read all 200 of ...
•
42:32
Transformative marketing secrets from ex-CEO of Knight Frank and F&C: Simon Leadbetter
Sam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles re...
•
Episode 199
•
42:32
Direct Mail and Content on a Shoestring for 2025
Sam and Phil hosted a webinar on Zoom in which they discussed how to be a pro-marketer by using direct Mail and online content, without breaking the bank.They have turned that webinar into a podcast episode so that you ca...
•
29:55
5 Thrifty Tactics to Boost Brand Awareness
In this episode, we share creative strategies to build brand awareness without breaking the bank. Dive into actionable tips for fresh, impactful marketing tactics that can enhance the visibility of your agency.Sam and Phil expl...
•
Episode 197
•
30:06
Marketing on a Shoestring for 2025 - 5 Business Builders for Low (or No) Cash!
In this episode, we explore strategies for independent estate agency owners to build their business on a tight budget. Uncover five tactics that promise high returns with minimal investment.Sam and Phil discuss the psychologica...
•
36:06
"How to use Data to Generate Leads for your Agency" - with Kieran Slinger from PropALT
Explore the critical role that data plays in generating leads for your estate agency. Join Phil, as he discusses with Kieran Slinger from PropALT how leveraging data and automation can transform your lead generation efforts and boost your ag...
•
Episode 195
•
40:30
3 Ways to Make Your Business New Year's Resolutions Stick
In this episode, we explore three ways to ensure your business New Year's resolutions stick, whether they’re for yourself or your businesses. Discover how taking part in a daily fitness challenge can build lasting habits, and find out when a...
•
Episode 194
•
29:07
Sam and Phil's Top 5 for 2025
In this episode, we delve into Sam and Phil's top 5 for 2025, covering crucial trends and predictions for independent estate agencies in the coming years. Discover insights on navigating an oversaturated market and the challenges of the persona...
•
35:12
The People "Analyser" and how you can use it to Build Your Dream Team
Merry Christmas from The Ignite Podcast… In this mini episode, Sam and Hannah take a look at the People Analyser tool and its powerful application for building your dream team. Discover how this exercise can help to assess team members based...
•
Episode 192
•
16:49
Steal our Simple Annual Planning Process!
Joining Sam this week is AJ’s Operation Manager Edward who shares the key to setting focused, annual priorities that will drive your agency forward. Whether it's brand enhancement or team performance, align these annual goals with actionable...
•
Episode 191
•
46:05
The Highs, the Lows and the Lessons - 2024 in Review with Sam and Phil
In this episode, we take you through an exhilarating year-end review of 2024, sharing the highs, lows and lessons from the industry. Learn how focusing on key performance indicators (KPIs) can drive your agency’s success, and discover the im...
•
Episode 190
•
19:22