Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
Sam and Phil's Top 5 for 2025
In this episode, we delve into Sam and Phil's top 5 for 2025, covering crucial trends and predictions for independent estate agencies in the coming years. Discover insights on navigating an oversaturated market and the challenges of the personal agent model.
Sam and James explore the dual aspects of lead generation, the evolving use of social media platforms, and the significance of direct mail in effective audience communication. You'll learn how to leverage platforms like TikTok and YouTube to enhance your agency's online presence.
We also touch on the critical need for stronger regulation and support systems in the industry. Claire shares her experiences as a Mastermind member, showcasing the program's benefits in transforming her real estate journey.
Join us for engaging discussions about market stability, AI's role in SEO, and the potential disruptions from big tech companies like Amazon and Facebook. Tune in to understand the future landscape of estate agencies and get inspired to IGNITE your agency’s growth!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
- Listen to another episode:
- https://www.ajmastermind.co.uk/ignite-podcast
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Navigating social media and direct mail is critical for effective lead generation.
➡️ Stronger regulation and mentoring support are essential for maintaining industry standards.
➡️ Preparing for market disruptions from big tech can safeguard your agency's future.
Some great moments:
✅ “Although Facebook views have dropped, the number of comments has risen. It’s about quality over quantity.”
✅ “The personal agent model has its benefits and limitations. We need a balanced approach for long-term sustainability.”
✅ “Using AI for mundane tasks can speed up processes, but avoid over-reliance. Human touch is irreplaceable.”
Tune in and arm yourself with the knowledge to thrive in 2025 and beyond. IGNITE your estate agency’s success with us!
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/