Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
"How to use Data to Generate Leads for your Agency" - with Kieran Slinger from PropALT
Explore the critical role that data plays in generating leads for your estate agency. Join Phil, as he discusses with Kieran Slinger from PropALT how leveraging data and automation can transform your lead generation efforts and boost your agency's performance.
Discover how PropALT uses advanced algorithms and AI to predict when properties are likely to sell, helping agents focus their marketing efforts more effectively. Learn the importance of having a repeatable and automated lead generation system in place, and how direct mail remains a powerful tool for reaching potential clients.
Phil and Kieran discuss understanding your market and how to be seen as the local property expert in your area. They also explore how agents can tap into new opportunities by offering comprehensive property advice and not just focusing on immediate sales.
Plus, get insights into how AI will reshape the estate agency landscape in the coming years and why embracing these changes now can put you ahead of the competition.
This episode is packed with expert advice and actionable strategies to help you make the most of data and automation in your estate agency. Tune in to learn how to IGNITE your agency’s lead generation and stay ahead in the market!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode:
https://www.ajmastermind.co.uk/ignite-podcast - Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Utilising data effectively can revolutionize your lead generation and make your marketing efforts more efficient.
➡️ Having an automated, repeatable lead generation system is crucial for sustained growth.
➡️ Direct mail remains a highly effective tool for estate agents, providing a tangible touchpoint with potential clients.
Some great moments:
✅ “If you don't have something that is on the back burner doing something for you now, you're behind where you need to be because every other agent in your area will be doing it.”
✅ “The amount of times we've had agents where we've kind of worked with them to create a campaign, and they'll say, it's the best thing I've ever done, but then they stop doing it because they're too busy.”
✅ “Success leaves clues. Every single business has a system, an automated system, that is there to bring in customers. That has to be there.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/