Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
Marketing on a Shoestring for 2025 - 5 Business Builders for Low (or No) Cash!
In this episode, we explore strategies for independent estate agency owners to build their business on a tight budget. Uncover five tactics that promise high returns with minimal investment.
Sam and Phil discuss the psychological and emotional aspects of door knocking, breaking down the barriers that often keep agents from trying this effective method. Learn how follow-ups, direct mail, and targeted content can fuel your growth even with limited resources. Explore the importance of consistency in your marketing efforts and the role of strategic planning in maximizing ROI.
Plus, get the insider scoop on COSMO, our brand-new service designed to help estate agencies thrive without breaking the bank.
Learn how to leverage low-cost marketing tactics to IGNITE your agency’s growth!
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer HERE
- Listen to another episode HERE
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE
If you have any questions, please get in touch. Also, make sure you check out our upcoming events HERE
Some key takeaways:
➡️ Door knocking requires discussion of barriers like emotional and ego costs but can yield high returns.
➡️ Consistent follow-ups are vital, with potential to secure between one to three instructions per hour.
➡️ Direct mail should be strategic; smaller, more targeted campaigns can be highly effective.
➡️ Leveraging content like blogs, video scripts, and graphics can establish your agency’s credibility.
Some great moments:
✅ “Lead generating activities must be chosen carefully; CRMs are not the quick fix some agents might think.”
✅ “The success of direct mail depends significantly on the content and approach; it should always aim for a win-win.”
✅ “Content is your platform for building trust and long-term engagement with potential clients.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/