Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
5 Thrifty Tactics to Boost Brand Awareness
In this episode, we share creative strategies to build brand awareness without breaking the bank. Dive into actionable tips for fresh, impactful marketing tactics that can enhance the visibility of your agency.
Sam and Phil explore innovative methods including newsjacking, content repurposing, and social media campaigns. Understand why developing context around your brand is crucial and how it can amplify your marketing efforts. Hear practical examples on leveraging guest content and creating engaging area guides to connect more deeply with your community.
Plus, get an exclusive introduction to Cosmo, a game-changing offering for estate agents looking for budget-friendly, high-quality marketing resources.
This episode brims with actionable advice and strategies to help independent estate agency owners boost their brand’s profile. Tune in to get inspired and IGNITE your agency’s growth!
Find the book ‘Shoe Dog’ which Sam and Phil recommended on Amazon
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
- Listen to another episode
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page
If you have any questions, please get in touch. Also, make sure you check out our upcoming events
Some key takeaways:
➡️ Leveraging newsjacking and social campaigns can enhance your agency’s online presence.
➡️ Content repurposing is a time-effective strategy to maximize your marketing efforts.
➡️ Engaging with your local community through guest content and area guides can significantly boost brand awareness.
Some great moments:
✅ “Newsjacking is where you take a topic that is in the news right now and then you piggyback on it to talk about something that's relevant to you, your company, your industry.”
✅ “If you're constantly putting out content that says, “seven ways to do a viewing” then people are going to get bored, including you. So just be a little bit more adventurous with it.”
✅ “Think about social campaigns, think of the date, what’s happening at that time and what can you create content around.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/