Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
Direct Mail and Content on a Shoestring for 2025
Sam and Phil hosted a webinar on Zoom in which they discussed how to be a pro-marketer by using direct Mail and online content, without breaking the bank.
They have turned that webinar into a podcast episode so that you can listen to their latest advice on how to Ignite your marketing strategies!
There are cost-effective strategies for you to implement without draining your resources, whilst keeping you ahead of the game in the competitive estate market.
Sam and Phil unpack effective direct mail tactics and the role of content in boosting brand awareness. Discover how successful companies set themselves apart, not by imitation but by innovation.
This episode is packed with tips to enhance the proficiency of your estate agency and help you to maintain a competitive edge. Tune in to discover how to strategically manage your marketing efforts and IGNITE your agency’s potential!
If you’re eager to lift your agency’s profile and growth, here are a few ways we can assist:
- Find out more about COSMO and take advantage of our exclusive podcast offer HERE
- Listen to another episode HERE
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Connect with fellow agency owners and expand your business by joining our private Mastermind Facebook community HERE
Have any questions or interested in upcoming events? Click HERE
Key insights:
➡️ Merging direct mail with thoughtful content maximises lead generation without breaking the bank.
➡️ Following innovative models rather than imitating competitors can significantly boost performance.
➡️ Tapping into potential markets without full-scale advertising can provide untapped opportunities.
Remarkable moments:
✅ “High quality marketing beats expertise. You may feel like you can do much better, but without marketing skills, you’ll never get the chance.”
✅ “You want to do things differently—not copycatted, not templated—but your way.”
✅ “Content on its own is useless. If you sit behind your desk and write the best blogs in the world... you'll still get in through no doors.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/