Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
Transformative marketing secrets from ex-CEO of Knight Frank and F&C: Simon Leadbetter
Sam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.
Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current trends reshaping the industry, including the rise of the self-employed model.
Find Simon on LinkedIn HERE
Learn more about marketing with Unchained HERE
Sign up for one of Simon’s intensive marketing workshops HERE
When you’re ready, here are 3 ways we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer HERE
- Listen to another episode HERE
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE
If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Employing technology and outsourcing can streamline operations.
➡️ Effective use of PR, email, social media, and direct mail can dramatically increase market presence.
➡️ The rise of the self-employed model offers new opportunities and challenges for estate agencies.
Some great moments:
✅ “The art of marketing is to make selling unnecessary because you build something so good it sells itself.”
✅ "Referrals are the most powerful form of marketing as someone says, 'You've got to really work with Sam.'”
✅ “Focus on the one thing, the three objectives that come out of that, and then the five strategies for each objective.”
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/