Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
6 Conversion Tactics You May Not Be Using
In this episode, discover the power of strategic questioning and how it can shape your client interactions, driving results for your estate agency. Learn why selling results, rather than processes, creates a bigger impact and resonates with clients.
Sam and Phil discuss strategies, including the art of building rapport, not relying on cookie-cutter valuation guidelines and allowing yourself the space to research and accurately assess value. Find out how not to handle fee negotiations and why you should have confidence in what you charge.
Here’s how we can help you to IGNITE your agency:
- Find out more about COSMO and take advantage of our exclusive podcast offer!
- LISTEN to another episode
- Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
- Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
- For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
- Stay updated on our upcoming EVENTS
Some key takeaways:
➡️ Open-ended questions can guide client conversations toward a successful outcome.
➡️ Prioritising results in discussions over processes can appeal to potential clients' desires.
➡️ Navigating fee negotiations with confidence underscores your agency’s value.
Some great moments:
✅ “If you ask questions, they feel like they are being heard, but you're controlling the meeting, which is how it needs to be.”
✅ “It's a skill to recognise whether someone's bothered about what you do or whether they're just after a result.”
✅ “Don't leave the valuation without agreeing on next steps and the date or time that you will contact them.”
Episode Links:
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/