Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
How to Go Viral with Liam Hussell - Marathon and Internet Sensation!
Have you seen the video? It even made the national news…
“London Marathon runner gets tube back home and something special happens” (The Mirror)
Watch it on TIKTOK or INSTAGRAM
AJ’s Marketing and Content Creator (and Sam’s future son-in-law) Liam Hussell went viral as he was making his way home after running the London Marathon.
Liam joins Sam to explore what makes a video go viral and why it matters for independent estate agency owners. The video has been viewed by millions across TIKTOK and INSTAGRAM, but how could it help your agency’s content strategy?
Authenticity, timing, emotion, and knowing your audience, these are all elements seen in almost all viral videos. Do you have a content plan that leverages current events, involves your community and always focuses on value for your followers. We’ve got tips to help you to spot viral opportunities to drive brand growth.
Check out the Viral HUSSELLUP Recipe to find out how they did it!
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
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Key takeaways:
➡️ A mix of timing, relevance and authentic emotion can dramatically extend your reach on social media.
➡️ Making your community the focus of your content helps build loyalty and interest in your agency’s brand.
➡️ Estate agency owners can achieve more consistent content growth by understanding the principles behind viral success.
Notable moments:
✅ “It became viral in such a short space of time. It kind of dominated all the feeds.”
✅ “Tess got straight on it. It was a pretty much perfect video. It could have gone wrong
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events