Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
Women in Estate Agency with Clare Hughes
Sam is joined by Clare Hughes whose career journey went from London’s high street agencies to founding her own business with eXp. She shares how the landscape in East London has changed since the 2012 Olympic regeneration.
Clare is the co-founder (with Liana Loporto-Browne) of Women in Estate Agency, which aims to create a safe space for sharing challenges unique to women in the industry. Clare and Sam discuss the impact of leadership programs, the value of mentorship, and strategies for long-term relationship marketing.
Other topics include gender dynamics in recruitment, unconscious bias in job specs, and what agency owners can do to promote equality in their teams.
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
Stay updated on our upcoming EVENTS
If you missed it, you can watch Liam’s viral video on…
TikTok: https://vm.tiktok.com/ZNdjjNGGL/
Instagram: https://www.instagram.com/reel/DI9aS-sNRM9/?igsh=MTJiem9xdmxoZjhsZg==
Some key takeaways:
➡️ Leveraging local networks and referrals can underpin agency growth.
➡️ Building a personal brand often means overcoming self-doubt and prioritising authenticity.
➡️ Addressing equality and bias in recruitment is essential for future-ready estate agencies.
Some notable moments:
✅ “Have you, have you read the let them theory?... You can't change what somebody's thinking about you... You can only change yourself.”
✅ “It's me that gets me through the door. EXP is a platform to run the business how I want to.”
✅ “If women don't meet at least seven out of ten (criteria), they won't apply. Whereas men, it's about three and they'll apply.”
Women in Estate Agency: https://womeninestateagency.co.uk/
Cosmo: https://www.ajmastermind.co.uk/cosmoignite
Listen: https://www.ajmastermind.co.uk/ignite-podcast
Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth
Upcoming Events: https://www.ajmastermind.co.uk/events/