Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
AI for Agents (Part 1)
Recently Sam and Phil hosted a webinar called ‘AI for Agents - 5 Easy Ways to Use AI in Your Estate Agency TODAY’ and they wanted to share it with you on the podcast, so we’ve split it into two parts and you can listen to part 1 this week and part 2 next week.
You’ll hear practical examples of how to use AI for property descriptions, summarising complaints, market analysis, and automating everyday admin. Sam shares how AI helped structure an entire action plan for a client, while Phil highlights the impact of AI on consumer behaviour and how this could shift the way agencies are chosen.
Which AI tool should you choose? ChatGPT, Perplexity, Google Gemini? We take a look at the strengths and limitations of the most popular AI assistants and demonstrate how to craft better prompts, making AI outputs more human, and developing templates that save time for busy agency teams.
Here’s how we can help you to IGNITE your agency:
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LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
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For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
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Some key takeaways:
➡️ AI can streamline core business operations and free up time for agents to focus on higher-value tasks.
➡️ Prompt engineering is essential! How you ask determines the quality of AI output.
➡️ Keeping updated and open to new AI tools enables you to stay ahead in a changing industry.
Some great moments:
✅ “All the information that it's collated is available on the web, but AI has found it, amalgamated it and put it into a list form which, which would take hours or days.”
✅ “It’s the consumer’s attention that’s going towards AI, which is where your changes will need to be made.”
✅ “Treat it like a child, be very accurate in what you ask for. If it gives you the wrong answer, tell it what you need.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
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Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events