Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
How to Create a Stylish Property Description Using AI
Are you using AI to help write property descriptions? Find out why you should be! Replace traditional property description clichés with a story-led approach to help your agency stand out from the crowd.
Using the right prompts can give you more time to focus on growth while maintaining the quality vendors expect, especially in the high-value home market. Sam shares tips for building effective AI prompts to produce copy in your own style of writing.
Whatever your AI platform of choice, you can streamline your workflow just by following Sam’s advice.
Read the BLOG POST that Sam wrote about this topic
Get hold of Sam’s 5 ESSENTIAL AI PROMPTS
Here’s how we can help you to IGNITE your agency:
Find out more about COSMO and take advantage of our exclusive podcast offer!
LISTEN to another episode
Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
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Key takeaways:
➡️ AI can reduce your copywriting workload but needs precise prompts to work effectively.
➡️ Evocative, story-led property descriptions attract both vendors and buyers and set your agency apart.
➡️ Estate agency coaches and mastermind communities provide proven growth strategies and support.
Notable moments:
✅ “Great property descriptions are more than room lists, they’re about painting a picture of life in the home.”
✅ “The results you get from AI are only as good as the instructions you give it.”
✅ “A great description not only brings in buyers but also shows the vendor how well you understand their home.”
Blog post: https://www.samashdown.co.uk/ai-property-descriptions/
5 Essential AI Prompts You Need in Your Agency, and How to Use Them! :
https://ajmastermin
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events