Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
100 Months of AshdownJones! - Sam and Phil riff on the journey so far (Part 1)
Sam and Phil reflect on 100 months of AshdownJones, sharing the decisions that shaped their estate agency as they scaled from an idea with “a couple of laptops and a lot of confidence” to a thriving team.
In eight years, they’ve moved from doing the work to leading and managing operations, making tough calls about market focus, growth principles, walking away from tempting deals, and coping through Covid.
Some key takeaways:
➡️ Growth requires letting go of daily tasks and focusing on team leadership and strategy.
➡️ Making decisions based on principle, not fear or urgency, drives long-term agency health.
➡️ Being selective in your market and investing in proven lead generation methods creates reliable results.
Notable moments:
✅ “We’ve gone from starting with an idea… to today, where we’ve got a staff of 12, turnover over a million. It’s completely different.”
✅ “The more bridges you have, the less hard you work… burning your bridges is the best possible thing you can do when you first start.”
✅ “Staff is always stress. So you have to have a mental mind shift as you grow.” ✅ “To have principles that guide you is a really important thing to have, especially when the chips are down.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
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Call 015394 40892 or email emma@ajmastermind.co.uk
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Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
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