Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
Summer Mastermind Takeaways (and how to get your paws on the resources)
Sam and Emma reflect on the recent Summer Mastermind and unpack the key topics like effective lead generation, using AI tools for productivity, and practical accounting.
Emma shares her recruitment and team-building practices, Sam discusses a framework for leveraging ChatGPT and explains why the right resources, support, and systems can provide a foundation that not only grows your agency but transforms your work-life balance.
Take away practical advice on improving recruitment, optimizing operations, and getting the most from the resources available to independent estate agency leaders. Listen in and see how the Mastermind experience can unlock new growth opportunities for your own agency.
Here are the links to the resources mentioned in this episode:
Andy Crestodina LinkedIn
https://www.linkedin.com/in/andycrestodina/
Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodina
https://www.amazon.co.uk/Content-Chemistry-Illustrated-Handbook-Marketing/dp/0988336499
The AI Driven Leader by Geoff Woods https://www.amazon.co.uk/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK
Confessions of the Pricing Man by Hermann Simon
https://www.amazon.co.uk/Confessions-Pricing-Man-Affects-Everything/dp/3319203991
The Mortgage Mum
Listen again to Episode 9 of the Ignite Podcast - LEGEND: Our Legendary Conversion Formula to Turn Valuations Into Instructions
Some key takeaways:
➡️ Secondary income streams, systemized lead gen, and creative accounting keep agencies agile and future-proof.
➡️ AI, when used with strong frameworks, can boost productivity for agency owners at any stage.
➡️ Recruitment and retention demand process, structure, and a focus on culture.
Some great moments:
✅ “If you’re going to do a job application on ChatGPT, remove your prompt and remove the footings.”
✅ “When you value a unique home, even if you don’t think you could get the price… you could be wrong. You just need one buyer a
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events