Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
Why Your Sellers Feel Forgotten and What to Do About It
Why do many property sellers may feel overlooked during slower market periods and what can estate agency owners do about it? Sam and Phil review the growing communication challenges that surface when instruction numbers rise, but sales lag behind.
How can staffing changes impact client experience and cash flow? Do you need a renewed approach to client contact using structured time-blocking, accountabilities, and clearer communication channels?
Discover the systems you can put in place to support client satisfaction, even with team changes and marketplace uncertainty whilst embracing the value of admin time, process simplicity and strategies to reduce vendor withdrawals.
Key takeaways:
➡️ Regular, scheduled client communication can address sellers’ concerns and lower withdrawal rates.
➡️ Systematic time-blocking for team members ensures crucial admin and client care tasks are not missed.
➡️ Clarity in team roles and robust onboarding processes can prevent client dissatisfaction during transitions.
Some great moments:
✅ “Each client should have a touch point once a week, no matter what.”
✅ “No news is news. If you’re waiting for feedback, tell them you’re waiting for feedback.”
✅ “I don’t want feedback on my house. I want to know if they want to buy it.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
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Call 015394 40892 or email emma@ajmastermind.co.uk
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Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
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