Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
The 'F' Word - Who has Control of your Finances?
Sam explores who really holds the reins when it comes to financial control in your estate agency. Whether you’re just starting out or scaling to seven figures, Sam breaks down the core functions every estate agency owner should tackle, from financial planning and cash flow management to effective budgeting and tax compliance.
Sam shares simple frameworks for tracking key financial numbers and maintaining oversight at every stage of your business and why accurate, up-to-date cashflow forecasts can become your agency’s “financial temperature check.”
Be proactive with finances and protect your business through market cycles for more control and less stress around money to build systems underpinning a scalable, resilient business.
Sam mentioned ‘Profit First’ by Mike Michalowicz, find out more here: https://mikemichalowicz.com/
Some key takeaways:
➡️ Agency owners need to take an active role in financial control, especially in the absence of a dedicated finance director.
➡️ Accurate cash flow forecasting, budget discipline, and regular cost reviews form the backbone of sustainable agency growth.
➡️ Strategic support from accountants or fractional finance professionals can help you plan for investment, scaling, and exit value.
Notable moments:
✅ “In the list of properties in your cash flow forecast, they should all be actual properties, not a guesstimated number in six months’ time.”
✅ “Financial planning is something you should be doing regularly and that’s just making sure you’ve got a handle on all the bits of information you need to make the right financial decisions.”
✅ “Most agencies just can’t continue running without a completion at least every couple of weeks.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events