Ignite Your Estate Agency
Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
Ignite Your Estate Agency
Estate Agents: You’re Doing Social Media Wrong (and How to Fix It)
Sam is joined by Liam and Tess from Hussell Up Social for part two of their interview about social media for estate agents. Why are most estate agents approaching digital platforms the wrong way? Liam and Tess reveal how to build an effective strategy that delivers results.
Find out the optimum frequency for posting, why you should prioritise quality over quantity, learn about campaign planning, and what practical steps to take to nurture engagement.
After roasting the AshdownJones Instagram page, Sam challenges Hussell Up to take over their account for a week. Have a look at what it looks like now
https://www.instagram.com/ashdownjones/
Plus, Liam and Tess reveal their approach to social media audits and how estate agents can benefit from personalised feedback without obligation.
Check out Hussell Up on Instagram: https://www.instagram.com/hussellupsocial/
Or email Liam directly to find out how they can boost your profile: liam@hussellup.co.uk
Some key takeaways:
➡️ Social media success relies on consistent, quality content, not just posting more often.
➡️ Collaboration features and engagement tactics can multiply your reach and impact.
➡️ Analysing your account and responding to engagement helps cement relationships and build momentum online.
Some great moments:
✅ “It doesn’t matter how many times you post, it’s what you’re posting.”
✅ “If someone’s interacting with you, interact with them”
✅ “We can audit exactly what you’re doing... and give you two to three easy, actionable things that you can do there and then.”
Want to grow your agency with confidence?
Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call
Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast
Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk
Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth
Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk
Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events