UP553 Live: The Business of Horse Racing

A first for Unofficial Partner: six years and 550+ episodes covering every sport going, we'd somehow never devoted an episode to the sport of horse racing. So we fixed that — live, in front of an audience at The Big Belly Comedy Club, London. 

We had as a starting point Spotlight Sports Group's new report, The Horse Racing Audience Opportunity. Compiled by the Racing Post's parent company, a deep dive in to the commercial future of the sport.

Panel 1: Charlie Boss (Bristol City CEO, formerly CEO of The Jockey Club), Josh Apiafi (ex-Betfair, founder of Rewards4Racing), Tom Kerr (Editor of The Racing Post / SSG).

Panel 2: Brant Dunshea (CEO of the British Horseracing Authority), Sharon O'Regan (CEO, Weatherbys), Sam Houlding (SSG).

Where's the money coming from beyond betting? Does the product fit the audience? How do investors look at racing today? All that and more. 

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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