Unofficial Partner Podcast
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
Podcasting since 2019 • 524 episodes
Unofficial Partner Podcast
Latest Episodes
UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You algorithm
The shift from follower-based to interest-based algorithms around 2020-21 fundamentally changed sports content strategy. TikTok pioneered this approach, now adopted across all platforms, meaning subscriber counts no longer guarantee reach. Ron...
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46:27
UP523 The Bundle: Paramount's Relevent entry; Sky's UEFA return; Apple's MLS exit; Netflix, TNT, WTF?
The Bundle is our long running series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Sport and formerly of F1, World ...
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56:41
UP522 Signed by Messi: What's the most valuable shirt in world football?
Today's guest is Dan Jamieson, who is chief executive and co-owner of ICONS, the world's biggest signed football memorabilia company. ICONS was founded in 1999, originally starting as an editorial website for footballers to connect ...
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43:36
UP521: Inside Edge - 'American money is IPL curious'
Inside Edge is our cricket business series with co-host Mike Jakeman. Today's guest is Venkat Ananth on the money circling the IPL franchises. Check out Venkat's newsletter and blog, State of Play. This episode of the Unoffic...
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53:37
UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Trump
Olympic marketing pioneer Michael Payne discusses his book Fast Tracks and Dark Deals, exploring how sport became business through the lens of legendary figures like Horst Dassler, Bernie Ecclestone and Mark McCormack. He challenges fe...
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47:12