Unofficial Partner Podcast
Unofficial Partner Podcast
Latest Episodes
UP548 The Bundle: Gary Neville's Noise Strategy; What World Rugby sees in IMG; Amazon pitches for the Super Bowl
The Bundle is the original and much copied series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Sport and formerly o...
UP547 Picks and Shovels: The Ecosystem Investment Thesis
Picks and Shovels: The Sports Investment Thesis That Doesn't Need Media Rights to WorkAltman Solon's seventh annual Global Sports Survey lands with a central argument: sport is maturing into a full-stack asset class. But the more interes...
UP546 NBA Europe: It’s not about basketball
The NBA Europe franchise sale process has moved from speculation to live transaction. Franchise fees of $500m to $1bn. No broadcast deal. Governance terms that European investors have already pushed back on. And a city map — London, Paris, Madr...
UP545 'Normal Idiots': Reddit, Discord and the Value of 1000 True Fans
Louis Theroux's documentary about the manosphere didn't at first seem to have much to do with sports digital strategy?Until you get to the platforms: Kick. Rumble. A whole ecosystem of streaming channels that the sports business c...
UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy
Craig Hepburn sits at the intersection of enterprise technology and cultural institutions. He spent years as UEFA’s Chief Digital Transformation Officer, overseeing its digital ecosystem, OTT platform build, and Innovation Hub. He moved to Art ...