The Brand Sisters

EP 23: How to Perform a Simple, but Effective, Competitive Analysis

August 03, 2022 Alexis
The Brand Sisters
EP 23: How to Perform a Simple, but Effective, Competitive Analysis
Show Notes

A competitive  analysis is where you  identify your competitors and perform specific research to show their strengths and weaknesses to help us refine, and define, our own. 

How does a competitive analysis help your business?

  • Helps compare our services and offerings
  • Assess gaps in the market that we can fill
  • Analyze our product or service suite for areas of improvement
  • Develops our brand  voice

Taking all these things into account helps us make better decisions in our businesses on our own.

Here's how to perform a competitive analysis, synthesize the information and turn it into improvements steps for your own business.


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