Interested in an updated look for your business but not sure it’s worth the investment? A common question we get asked by prospective clients is, “What can I expect to get in return for my investment? What is it that professional br...

Words construct worlds. But in our business and branding, many of us use words flippantly. Beyond all the copy on your website, the explanations, descriptions, about you information- everything- the first thing that peo...

In this episode, we’re diving into the importance of storytelling in your business and how that can boost your conversion rates by 30%.For a long time in the business realm, storytelling was seen as unnecessary. You share the facts, dat...

A competitive  analysis is where you  identify your competitors and perform specific research to show their strengths and weaknesses to help us refine, and define, our own. How does a competitive analysis help your ...

Traditionally, business planning focuses on finances and milestone achievements. And why shouldn't it, if the goal is to grow your business?But, for soul-centered entrepreneurs, solely business focused planning can leave us feeling succe...

Today there are several resources online that allow you to get a beautiful logo for $20 or less, including Etsy and Fiverr. Go a step up and you have resources like 99Designs and DesignCrowd that require only a couple hundred bucks to get an at...

When I first started doing reels for my business- I tried the things: pointing to text bubbles, interesting transitions (which never worked out for me) and popular songs.But, they never felt like me so I stopped conceding to the pressure...

I've cycled through and trialed various tools to help with streamlining our business practices and making the process more intuitive. I've compiled my seven go to business tools that make my life easier and business to do's more pleasan...

We know. You've done the worksheets. You've listened to dozens of podcasts on creating your ideal client avatar. But, have you done a deep dive as to how to create DIRECT services for them, understanding their objections to hiri...

We all go through different phases in our business. There’s times to invest in other people and times to invest in ourselves. Although hiring a designer to help build out your brand is invaluable, it is an investment. We’re sharing a fe...

We as humans are complex and have layer after layer of information that defines us and describes us. This is the perfect analogy to best understand what’s behind a “brand”.A brand isn’t just a business name and logo. It is its own entity...

Have you ever known you have all the things you want and need, but you don't feel the way you thought you would?Emptiness. Hollowness. Shadows of a life. That's what happened to me.Then I had an unexpect...

Being an entrepreneur at any age can bring it's own set of challenges, insecurities and doubts. In your 30s and 40s, you've experienced so much growth and are usually in a place that is more stable than in your 20s. But, it can also bring about...

The age old saying, “It’s not personal, it’s business” has never been less true.Consumers now have dozens of options when it comes time to purchase a shampoo. So… what makes the consumer choose us over everyone else?

Creating content can be a struggle, but it's imperative for your success. It's a way we serve our current client and market ourselves to future ones. It positions you as an authority and leader in your field. We're sharing a simple, str...

My business has taken different shapes and forms over the years. I’ve had a few “graduating” moments where it underwent a significant shift.The most recent one being after my son was born. It caused me to reevaluate a lot of what I was ...

We often think VISUALS when we think of a brand. But, what's just as important is the fundamentals of their brand that people DON'T see.One of those essentials is brand voice. Brand voice is the personality of your brand...

Copy, or written text, is 100% necessary for any business.But, not all copy is good. It's often sterile. Or not enough. Or too much (Insert the Goldilocks and the 3 Bears analogy here).The goal of creating copy is to me...

It’s really easy as we get farther and farther into our business journey to go off on tangents, to shift, to make changes… usually for the better… but sometimes not. Sometimes we get easily influenced by what our competitors are doing a...

Our website is the representation of our brand. But, not getting the kind of traffic or conversion you're hoping for?Here are 5 easy tips that you can do on your own to improve your website and create a better audience experience. <...

Starting a business is a BIG deal. And making sure you create a strong brand foundation is a whole other layer of planning. Sometimes it's helpful to see what another brand's process is so today we're sharing our process of how ...

Color communicates. It has power. It influences the customer experience and affects how they feel about a business- whether they want to buy in or not, be loyal or ignore.But, so many times when we go to choose our color palette we make...

Let's get clear on what a BRAND is.A brand is how you are recognized.And let's be super clear- You build your brand. You don't wait to see how your audience pereceives you. You need to be strategic in presenting the narrative.

Do you ever stop to analyze the way others perceive your brand? It's easy to think about why we aren't getting the kind of traffic, engagement or sales we desire. We often blame it on algorithms, competition or failed tactics. ...

We have seconds to capture the attention of our audience to create connection and engagement. So photos are ESSENTIAL.But, brand photography is a new niche. If you don't have a brand photographer in our area, you can plan your own photo...