Let's get clear on what a BRAND is.
A brand is how you are recognized.
And let's be super clear- You build your brand. You don't wait to see how your audience pereceives you. You need to be strategic in presenting the narrative.
There are 5 components to every brand: brand values, brand voice, brand personality, visual elements and unique value.
Building a brand has the power to design and shape your audience experience so clients don't have to wait to hire you to understand your value; they understand it beforehand and want to invest in you.
Listen to more about the power of branding!
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