The Brand Sisters

Creating Copy That Connects

September 21, 2021 Alexis
The Brand Sisters
Creating Copy That Connects
Show Notes

Copy, or written text, is 100% necessary for any business.

But, not all copy is good. It's often sterile. Or not enough. Or too much (Insert the Goldilocks and the 3 Bears analogy here).

The goal of creating copy is to meet your objective but do it in a way that gives your audience an experience of your brand. 

And that's not always easy. But, people want to invest in people, not just a business. 

To humanize your brand, you need copy that connects. 

Here are some 8 Steps to create copy that connects.

Read the blog post at  Animella Agency.
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